UK and Greece-based FSI (Fantasy Sports Interactive) has announced a strategic partnership with Scientific Games.

The deal will see FSI provide its original Fantasy Sportsbook offerings to Scientific Games’ global customer network, through the integration of FSI’s proprietary software into its OpenMarket sports content offering. 

FSI will be providing its platform of Fantasy Sportsbook solutions and original Fantasy Sports/Daily Fantasy Sports products, to be integrated and distributed as a whole, or as separate standalone solutions, depending on operators’ needs. 

FSI says its Fantasy Suit and products will serve as a diverse skill gaming and betting addition to Scientific Games’ multi-faceted iGaming portfolio, complete with cross-selling, user-engagement and acquisition tools, plus unique fantasy betting markets that will elevate standard sportsbooks. 

All of FSI’s offerings are based on its native fantasy scoring system and exclusive fantasy odds feed, which will also be distributed separately to Scientific Games for further use. The Sportsbook suit, Fixed-Odds-Fantasy, is the first Fantasy Sportsbook featuring fantasy odds feed generated by an original AI-based fantasy odds generation algorithm. 

Discussing the partnership Fantasy Sports Interactive CEO, Dennis Tsalikis, said:

“We are proud and excited to enter a partnership with the world’s leading digital gaming supplier. We look forward to working closely together to reach a global, quality audience with FSI’s exclusive, engaging products, and we are certain this will be a fruitful collaboration that will yield positive results for both companies and the iGaming industry as a whole.”

 

While SVP Sportsbook, Digital for Scientific Games, Keith O’Loughlin, added:

“Partnering with Fantasy Sports Interactive is an important move as we continue to bolster our content offering with OpenMarket. Sportsbooks can now seamlessly expand their portfolio with FSI’s innovative range of fantasy sports products through OpenMarket, with the sports betting content aggregation platform providing quick access to such exciting content.”

 

 

AYO.NEWS says:

After years of being a predominantly North American phenomenon, fantasy sports finally seems to be gaining traction in other markets, notably Europe, and could be a key tool in helping re-engage customers with sports betting in the post-COVID-19 era. 

Staying with Scientific Games, a couple of weeks ago the company announced the appointment of Michael Eklund as its new CFO. 

 

 

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