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OVERWOLF RAISES $52.5M TO UNLOCK MODDING FOR GAME DEVELOPERS AND PUBLISHERS

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Overwolf, the all-in-one platform that enables creators to build, distribute, and monetize in-game apps and mods, today announced a $52.5 million USD Series C round and the launch of CurseForge Core, a User Generated Content (UGC) as a service platform. 

CurseForge Core provides an SDK for game developers that integrates into the game itself and functions as a gateway for users to discover and install mods in-game, across all platforms and storefronts. 

The round was co-led by Griffin Gaming Partners and Insight Partners with participation from investors including Ubisoft, Warner Music Group, Meg Whitman, Gen.G Co-Founder, Kevin Chou, and existing investors Marker, Intel Capital and Liberty Media. The funding will be used to boost development firepower dedicated to creating services for creators. It will further be used to create more opportunities and vehicles to invest in, and with, the in-game creator community. 

In 2020, as part of its commitment to empower in-game creators, Overwolf acquired CurseForge from Twitch, the biggest repository of mods for video games including top titles like World of Warcraft and Minecraft. CurseForge and Overwolf have supported creator communities for over 15 years with a combined platform that includes over 30,000 creators, 90,000 mods and add-ons, and 18 million monthly users. Overwolf has experienced 300% growth in the last year as the market for content around games rises.  

 

 

“We are at a new user-generated content inflection point, and the strong growth of gaming lies largely in the hands of “in-game creators,” a term we coined to categorize this new generation of in-game app creators and mod authors. The more content and customizability a game has, the more likely a gamer will keep experiencing its content and by that extending the longevity of the game and generating more value for game developers and publishers in the long run,” commented Uri Marchand, Overwolf CEO and Co-Founder. “By offering CurseForge Core, we are accelerating the community-created content movement by enabling publishers to easily integrate mods safely and seamlessly into their existing and new games. With the backing of the most notable investors in the space, we are confident that the Overwolf platform will lay the groundwork for a new era of AAA game creation.” 

Overwolf believes in a future in which the community can participate with the game developer in creating new, moderated, and safe game experiences. This benefits game developers, as game development costs continue to rise, adding community firepower can be critical. With CurseForge Core, Overwolf manages content moderation, UGC-related live ops, and creator payment, enabling game developers and studios to access community-created content easily without incurring additional costs. CurseForge Core offers the following benefits:

  • Cross-Platform Modding — Integrate Overwolf’s open-source SDKs and plugins to let players discover and install mods in-game, across all platforms and storefronts.
  • Full Analytics Dashboard — Get a full modding usage dashboard to learn which mods are popular. Gather insights on what content players find enjoyable, which genres are trending, and much more. 
  • Safe and Secure Moderation — Each mod submitted is scanned for viruses or inappropriate content. Defined policies and guidelines on what is permitted are enforced by Overwolf, and only authorized content is published. 
  • Creator Relations and Payment — CurseForge supports creators with Author Rewards Program, fund investments, developer contests, and hackathons. 

 

“Similar to how developers use Unity to build a game, we see Overwolf as the framework for everything UGC related to games. Overwolf allows for one of the only means of monetization for the thousands of creators, in turn, this translates to increased engagement for the publishers and more content for gamers.  Services like Overwolf set the stage for the industry to see a new generation of user-generated content and we are excited to invest in the leading company moving this space forward,” commented Nick Tuosto, Co-Founder of Griffin Gaming Partners and Managing Director at LionTree.

“We’ve been following UGC in gaming for many years and believe Overwolf has established itself as a leader in this category,” said Teddie Wardi, Managing Director at Insight Partners. “AAA game studios will want to allow creators to build and express themselves, and Overwolf is positioned as the platform to make this possible by ensuring that creators are recognized for their contributions, and easily integrating creations into games. Overwolf has proved themselves to be strong champions of the creator community and we look forward to helping them scale up in 2021.”

“Overwolf is developing the holy grail of frameworks for UGC for both publishers and in-game creators. Enabling all major publishers like us, to allow the creation of mods in a safe, secure, authorized, and profitable manner; is a game changer for all creators and IP holders,” said Oscar Navarro, Head of Corporate Development for Ubisoft.

To learn more about how CurseForge Core can support AAA developers and game studios, please visit the official site here. 

AYO.NEWS says:

The limitless potential for user generated content to enhance and prolong the life of games is well understood by most gamers, but Overwolf is one of the first companies to appreciate what is needed to harness its commercial potential. Given the impressive funding it has just secured, plenty of investors are waking up and smelling the coffee too. 

Staying with Overwolf, earlier this month the company announced the appointment of Shahar Sorek as new Chief Marketing Officer.

 

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LEXUS SUPPORTS ESPORTS AWARDS FOR THIRD CONSECUTIVE YEAR

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Luxury carmaker Lexus is returning to support the Esports Awards for a third year running

As Official Auto Partner of the awards, the company will be working with the Esports Awards on a number of activations that incorporate their vehicles. Lexus will also sponsor both the Esports Organisation of the Year and Streamer of the Year awards. 

Lexus made its esports debut with the Esports Awards in 2019, when it provided several supercars from blockbuster movies, which took centre stage at the Esports Stadium Arlington. Last year, the carmaker collaborated on exclusive content as part of the highly successful virtual ceremony. 

“It’s an honour to be able to welcome Lexus as a partner for the third year in a row. After supporting us through a successful virtual ceremony last year, it speaks volumes that Lexus has once again committed to going all-in and driving the esports ecosystem forward. Both of our brands focus on prestige and excellence, and I look forward to showcases our joint values as we return to a physical event in November,” said Michael Ashford, Managing Director, Esports Awards.

READ MORE: EXPEDIA MAKES ESPORTS DEBUT AS SPONSOR OF THE ESPORTS AWARDS

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REKTGLOBAL BRINGS TOP GAMING TALENT TO INFINITY FESTIVAL 2021

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ReKTGlobal, the digital entertainment and esports organization, has been named one of the official presenters of gaming content at the 2021 Infinity Festival. 

On 3 November, superstar gaming creators Ally Battaggia (a.k.a TheGeekEntry) and Gabby Murray will join Stove’s Kitchen and Paul Shaw in a panel exploring the content creator economy. In addition, ReKTGlobal CCO Kevin Knocke will share his unique expertise in a panel on esports.   

Battaggia, who has a growing following across social media, took on streaming during lockdown, joining the fan-favorite NoPIxel GTA RP server. Since then, she’s become a mainstay participant, even crafting a NFT/TCG collection from her beloved GTA RP character. With 9.6M social media followers, Murray has built a fanbase as a multi-talented lifestyle and gaming content creator, with a Discord community that is expanding by the day.

Top gaming creator Stove’s Kitchen (whose real name is Steven Cho), part of the Team RAR (Rare and Ridiculous) internet group, has a devout fan following on his YouTube channel, where he posts gaming and challenge videos. Meanwhile, Shaw oversees Special Projects at TalentX Entertainment, a subsidiary of ReKTGlobal. The four will join forces for Making a Living as a Content Creator: Much More Than Gaming — a panel that explores what sets livestream content monetization and strategy apart from pre-produced content. 

Also on 3 November, Knocke will take part in an esports panel with Darin Kwilinski, Lead Content Producer at IGN Entertainment, and Amanda Solomon, CEO at Tyrus Talent Management. The panel, Esports or Esports? Does It Matter? will break down misconceptions about esports to separate the hype from actual substance. 

Knocke, who has been competitively gaming since he was a kid, has years of involvement with high profile companies and events in the esports business – specifically Blizzard Entertainment, IGN, SiriusXM, Sony, South by Southwest, E3, PAX, and Ubisoft — giving him a broad perspective on the industry. Before joining IGN, Kwilinski, a lifelong gamer, was a senior editor for esports at ESPN, establishing its vision and voice. Solomon is an executive with a well of expertise in the strategic sales and partnerships realm, specializing in esports, gaming, and talent. 

Now in its exciting fourth year, the forward-focused Infinity Festival is the place where Hollywood meets Silicon Valley. The multi-day annual event, held in Los Angeles, brings together Hollywood’s finest storytelling talent with the innovative creators of cutting-edge technology. For 2021, Infinity Festival will blend in-person and virtual events for a unique hybrid experience. 

The in-person portion will be held in several adjacent Hollywood locations with most events happening at Goya Studios and the Dream Hotel; the online component will be presented through the easy-to-use FNvirtual event platform. The festival will continue its theme of “Story Enabled by Technology” with an entirely new slate of innovative programming, including industry-leading speakers, panel discussions, an exhibition hall, innovation labs, and a fine art gallery, each with an emerging-tech focus.

For tickets and additional information, visit infinityfestival.com.

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TEAM SINGULARITY TO LAUNCH FAN TOKENS VIA BLOCKSPORT

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Danish esports organisation Team Singularity has extended its partnership with Swiss fan engagement platform Blocksport.

The multi-year agreement will see the launch of the $SNG Fan Token, giving holders access to unique opportunities to influence team-related decisions, enter the fast-track at SNG Academy, access exclusive content, train with professional esports athletes and more.

$SNG Fan Tokens are expected to launch in December 2021 with a supply of 3M, and will be priced at €1 each in the initial sale.

Commenting on the news, Atle S. Stehouwer, CEO and Founder of Team Singularity, said: “I am happy that our partnership with Blocksport is officially extended and we can finally announce the next step in our collaboration.”

Vladimir Liulka, CEO and Co-Founder of Blocksport, added: “We are happy to extend our exclusive partnership with Team Singularity and launch $SNG Fan Token for their fans. Singularity has a global and awesome fan community. The Token opens up a new world – an environment in which they have the chance to be very close to their favorites players and team”.

Team Singularity currently fields rosters in CS:GO, Fortnite, Rocket League, League of Legends, FIFA, Apex Legends, Rainbow Six, VALORANT, Free Fire, Teamfight Tactics, Hearthstone, Quake, League of Legends Wild Rift, Call of Duty, Call of Duty Mobile, Call of Duty Warzone, PUBG, PUBG Mobile, DOTA 2, Overwatch, Heroes of the Storm, Battalion 1944, H1Z1, Tekken7, Rogue Company, Brawlhalla, and Clash Royale.  In addition to Blocksport, the organisation has commercial partnerships with PWC, Pluck GG, Raven, SCUF, KontrolFreek, Randers FC, Esportal, Challengermode, MYESPORTSCARD, and MYFUTCARD. 

Staying with esports and Blocksport.io, just yesterday we reported the platform had partnered with Jordanian sim motorsports organisation Desert Fox Racing. 

READ MORE: SPORTSTECH PROVIDER BLOCKSPORT PARTNERS WITH MOZZART

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