Veloce, the London-based sports and media platform, has partnered with Swiss beer company 1936 to launch its very own branded drink. The beer will be available...
The number-one selling Canadian whisky brand, Crown Royal, is teaming up with Columbia Records to bring NBA 2K fans The Crown Crossover – a music, gaming,...
Quebec-based esports organisation Able Esports has named Brasserie Labatt as its official beer partner. In addition to Bud Light branding featuring on the team’s jerseys, the...
It appears Activision Blizzard has decided to allow gambling and alcohol brands to sponsor both Call of Duty League and Overwatch League franchises. According to The...
Beer brand Voodoo Ranger has expanded its esports involvement by sponsoring North American organisation Dignitas. An IPA family crafted by the New Belgium Brewing Company of...
North American esports organisation Evil Geniuses has named Anheuser-Busch’s Bud Light as its newest partner. As the official beer of Evil Geniuses, Bud Light will be...
UK-based esports organisation Fnatic has entered a partnership with Anheuser-Busch beer brand Bud Light. The collaboration will include what is being described as a first-of-its-kind esports...
North American esports organisation Complexity Gaming has expanded its partnership with Miller Lite to create engaging content for fans. The partnership will see of-age Complexity players...
European esports organisation Team Secret has made history, launching its own branded craft beer in collaboration with the Levante Brewing Company. ‘AFK’ is an unfiltered India...