Esports organisation Immortals has signed a deal making off-road and street performance tire brand Nitto Tire its official tire partner through 2022. The partnership will see...
BMW and London-based esports brand FNATIC have launched the Drive is the Difference initiative, aimed at promoting balance and ensuring players understand both their mental and...
Paris-based esports organisation Team Vitality has partnered with Kia France, for a campaign showcasing the new Kia EV6 100% electric crossover. Kia has been involved with...
North American esports organisation 100 Thieves has partnered with luxury car brand Lexus. The deal makes Lexus the organisation’s official luxury automotive partner, and will see...
ReKTGlobal-owned esports organisation Rogue has renewed its partnership with South Korean auto manufacturer Kia. The creative content collaboration began in 2020 with international music stars Steve...
1 June will see the first FTO for a motorsports team at blockchain-based fan engagement platform Socios.com. 375,000 Fan Tokens for NASCAR team Roush Fenway Racing...
BMW has been named official automotive partner of LVL, the international esports venue and content brand operated by VERITAS Entertainment. The partnership will see BMW use...
Gamified experience specialist, Gameloft for brands, is teaming up with Lamborghini and ESL Italy, for the first Lamborghini Mobile esports competition for Asphalt 9: Legends. The...
Italian supercar marque Lamborghini has partnered with Rocket League developer Psyonix. The collaboration will see Lamborghini sponsor the Rocket League Championship Series (RLCS) X Lamborghini Open,...
Spanish esports brand MAD Lions has announced a partnership with local car maker SEAT. The deal will see SEAT sponsor all of the OverActive Media-owned organisation’s...