Luxury carmaker Lexus is returning to support the Esports Awards for a third year running As Official Auto Partner of the awards, the company will be...
Motorsport Games and the Automobile Club de l’Ouest (ACO) have announced the US$250,000 Le Mans Virtual Series. The new series follows the successful 2020 Virtual Le...
India-based Yuvin Esports has announced Tata Motors as title sponsor for the upcoming Yuvin Valorant Invitational (YVI) tournament, set to take place from 2-5 September, 2021. ...
BMW and London-based esports brand FNATIC have launched the Drive is the Difference initiative, aimed at promoting balance and ensuring players understand both their mental and...
South Korean motor company Kia is continuing to build its esports presence, releasing a three-part video series featuring players from the Rogue League of Legends team...
Paris-based esports organisation Team Vitality has partnered with Kia France, for a campaign showcasing the new Kia EV6 100% electric crossover. Kia has been involved with...
North American esports organisation 100 Thieves has partnered with luxury car brand Lexus. The deal makes Lexus the organisation’s official luxury automotive partner, and will see...
ReKTGlobal-owned esports organisation Rogue has renewed its partnership with South Korean auto manufacturer Kia. The creative content collaboration began in 2020 with international music stars Steve...
BMW has been named official automotive partner of LVL, the international esports venue and content brand operated by VERITAS Entertainment. The partnership will see BMW use...
Formula 1® has announced that over 494k people attempted to qualify for this year’s 2021 F1® Esports Series – an increase of 108% from 2020. There...