G2 Esports, the Berlin-based esports organisation, has entered a multi-year partnership with Red Bull. The organisation has already been working with the Red Bull Racing Esports...
Future FC, the new FIFA brand from the Astralis Group, has announced German car manufacturer Audi as its first commercial partner. The Audi logo will feature...
Australian esports organisation ORDER has announced a two-year partnership with German athletic apparel company Puma. The deal, which is exclusive to the Australian market, makes Puma...
Digital media company LiveXLive Media has entered a multi-year partnership with esports entertainment company Allied Esports. Under the deal, HyperX Esports Trucks will serve as a...
Swedish esports organisation Ninjas in Pyjamas has become esports analytics provider Newzoo’s latest partner. The Amsterdam, San Francisco and Shanghai-based games and esports analytics provider will...
The Kellogg Company expands its esports presence again, becoming an official partner of Overwatch League. Activision Blizzard confirmed the food giant has signed a multi-year deal...
Overwatch League has announced Xfinity, a Comcast brand, as presenting sponsor for its playoffs and grand finals. The partnership will provide Xfinity with significant exposure on...
Copenhagen-based esports organisation North has partnered with German audio company Sennheiser. The partnership will see Sennheiser supply audio products for North’s Apex Legends, Counter-Strike: Global Offensive...
Mercedes-Benz has launched its ‘Most Valuable Fan’ campaign, aimed at Russian esports fans. The campaign will feature a national competition, taking place from August to October,...
LG Australia has renewed its partnership with esports team Dire Wolves until the end of this year. The two first hooked up back in 2016, when...