MAD Lions, OverActive Media’s pro League of Legends franchise, has partnered with premium European hamburger chain GOIKO. The hamburger brand, which has over 80 locations across...
Financial services provider Erste Group has collaborated with Jung von Matt SPORTS to create a humorous campaign film to celebrate its continued partnership with the League...
South Korean motor company Kia is continuing to build its esports presence, releasing a three-part video series featuring players from the Rogue League of Legends team...
KitKat is extending and expanding its partnership with the League of Legends European Championship, European Masters competition, and European Regional Leagues. KitKat originally partnered with the...
For the first time in six years, seven months, and 29 days, Europe has a new LEC champion, in the shape of MAD Lions. From Spring...
UK-based competitive gaming culture brand EXCEL ESPORTS has announced Beyond NRG as its Official Energy Drink Partner for its League of Legends European Championship (LEC) and...
With the LEC 2021 Spring Split Playoffs starting today, but fans still unable to attend in-person due to the ongoing COVID-19 crisis, organisers are compensating with...
Live streaming platform Trovo will be an official broadcaster of the League of Legends European Championship (LEC) for the 2021 Spring Season. Riot Games confirmed that...
British competitive gaming culture brand EXCEL ESPORTS has announced a partnership with weightlifting equipment supplier, Eleiko. As Official Fitness Equipment Supplier, Elieko will supply EXCEL’s League...
Nestlé chocolate brand KitKat is yet another partner returning to support the League of Legends European Championship in 2021. KitKat will once again be inviting players...