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As competition in iGaming increases, Dynamic Yield's Nadav Tamam argues personalisation offers operators a clear route to better conversion.
Copenhagen-based sports betting affiliate firm Better Collective has raised SEK 312m (€32.8m) through a directed share issue of 4 million new shares. Commenting on the news...
FanDuel has entered a partnership with the NFL’s Pittsburgh Steelers, becoming the team’s official Daily Fantasy Sports (DFS) partner. The agreement will see FanDuel’s Daily Fantasy...
Parimatch Africa has announced a partnership with Tanzanian singer Diamond Platnumz. According to Parimatch Africa, the singer has agreed to feature in a multi-channel marketing campaign...
Kindred Group has unveiled a new logo for its flagship Unibet brand. Designed by the group’s in-house creative team, the new logo aims to modernise the...
Operators remain on the hook for everything their affiliates publish. In the UK that makes affiliate marketing a liability waiting to go off.
Exclusive interview with Alex Burgess, Managing Director APAC of award winning influencer marketing agency Goat. Marketing can be tough these days, but the team at The...
British betting behemoth Bet365 is suing Bulgarian white label sports betting tech provider Betio after they rocked up at ICE with ‘similar’ branding. Apparently Bet365, the...
Prestigious German car maker Audi has formed partnerships with German FIFA teams FOKUS CLAN and Schanzer Esports. Under the terms of the Audi-FOKUS CLAN deal, which...
South African telecoms company Smartcall has announced a R10 million (£562,200) investment in local eSports organisation Mettlestate. Co-founder of Mettlestate, Barry Louzada, explained: “More leagues mean...
