The first-ever Pro Bowl: The Madden NFL 21 Edition, Presented by Verizon, has become the most-watched Madden NFL event of all time, generating 3.5M live views....
Hong Kong-based Talon Esports has entered an agreement with Denmark-based sponsorship and analytics solution provider Cavea. The partnership will see Cavea utilise its AI-powered platform to...
Adverty has been granted a United States patent for its in-game ad viewability technology BrainImpression™. The patent covers a groundbreaking method for determining ad viewability and...
Newzoo, the Amsterdam-based games and esports intelligence and analytics provider, has partnered with Copenhagen-based Astralis Group, owner of Astralis, Origen and Future FC. The agreement will...
Modern Times Group (MTG) has entered an agreement with Nielsen regarding sponsorship valuation and media measurement services for its ESL and DreamHack esports tournament subsidiaries. As...