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EXCLUSIVE: A BRAVE NEW BLOCKCHAIN WORLD, WITH SERGEI LABUTIN OF ETHER DALE

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Blockchain-based gaming is a rarely talked about sector that nevertheless promises to revolutionise online entertainment and power the digital economy to new levels.

To get an inside perspective on this brave new world, AYO.NEWS caught up with Sergei Labutin, Executive Director of Ether Dale, the Tallinn-based developer and publisher of unique blockchain games, including the popular fantasy RPG, Ether Quest and vaporwave combat game Glitch Goons.

You’re based in Tallinn, what’s the blockchain scene like there?

Estonia is an advanced IT country. There have been many world-class innovations, including Skype, TransferWise, Erply, Playtech, Fortumo and Bolt (former Taxify). This also became possible because the country declared internet access a basic human right.

At the government level, all steps are being taken to become Europe’s Silicon Valley for blockchain startups. There are now many startups in Tallinn working on fundamental things that in the future can change the lives of everyone. The main “limitation” is that there can’t be any money laundering, gray schemes or tax evasion in Tallinn.

If you have an idea that aims to change the world and does not harm nature or others, then Tallinn is the ideal location for your startup. It is also a European country, which makes it possible to find partners and customers within the European Union and scale your business outside Estonia without serious difficulties.

What kind of user base are you seeing for your games right now? Is it still predominantly niche or are you moving into the mainstream?

Though blockchain games players are still a very small niche, we are aiming for the future, and we believe that the values that blockchain technology brings will make this niche 1,000 times larger. We have a strategy to expand the market: we do not follow the mainstream, we will create an entire industry and stand at the helm of this mainstream.

We want to provide simple and clear ways to use the values of the blockchain. We strive to ensure that not only hackers and crypto enthusiasts can understand the game, but that if you have a phone, only a couple of taps will separate you from wielding a sword and a shield in a crypto game. I think this is the main value.

Therefore, answering your question, no, we are not following the mainstream, but our own vision of the future.

Like Ether Dale, we’re convinced that the ability to retain ownership of digital items while moving between games and platforms is a key driver of the way the gaming environment will evolve. How far and fast do you see this developing?

Throughout the entire mainstream video game industry, everything that a player has achieved can be lost at any moment, which devalues the time spent on a game. I see the future as it was before the Internet era, when everyone bought discs, and the game that you bought belonged to you, and so did your victories and defeats. In the new world, however, players will not be isolated from society, and they will be able to play with others.

The results and achievements of a gamer will not be lost if his hard drive burns out or stops working. What will happen in this case is that players will be protected from server owners and any bad decisions from developers that would otherwise affect millions of users.

The problem today is not technology, but regulation and the absence of generally accepted rules of the game. I think that in the next 2 years, general rules will be adopted, followed by regulation. Fraud in the environment of blockchain projects rolls over, so we all need to ensure that users are protected, despite how open the technology is.

That is, the first thing to do is to not think in short-term earnings, but rather think decades in advance. In a young market, the emergence of such companies is impossible in a matter of days, it takes time. I want to believe that we will become one of those. But in order to achieve this, we need time. And, perhaps, achieving this will take a long time, due to the solving of legal problems and whatnot. I think that in the next 5 years there will be either a giant company or a conglomerate of 10 companies that will lead the entire industry.

Returning to the question of a good system of accounting and transfer of property rights in and between games, we will present our solution for startups by the end of this year. I hope this will boost the development of the ecosystem as a whole. Of course, we will ensure that these startups do not try to use our platform for scams.

As you state on your site, your work is effectively blurring the lines between gaming and fintech. Again, how far do you see this going? Do you think that, say in 10 years, people will consider their online assets to be as important as their real-world assets (like the money in their bank accounts, for example)? Are you concerned that politics and regulators may try and spoil the fun, like they normally do, at some point?

Yes this is true.

We, as creators of the side-chain 2.0 platform, solve legal and reporting problems. In many ways, online assets are already the same as physical assets. For example, if you are a company and sold a virtual sword, you must pay taxes in dollars or euros, depending on the country. Although many states have already recognized this, it is too early to speak about regulation and normal accountability.

I think that everything will work out in a matter of 2-5 years, not 10.

Already there are banks that provide the same services for cryptocurrency as they do for fiat. While you cannot pay in Bitcoin in some countries, some of them still require for people to report their crypto holdings and pay taxes for them.

I am from Generation Y, with everything that that entails. I’ve seen people selling an apartment to buy a character in a game. Once I even read about a guy who sold his kidney to make his World of Warcraft character one of the best. Of course, this is crazy, but this is what surrounds me as a Gen. Y person.

So, virtual assets were already valuable for people even before the advent of blockchain technologies. Only now can we create a world that confirms that this is the case, even after centuries. And, if we talk about a truly distant future, then things that are virtual and not tangible will have an ever greater value. I definitely do not believe that money will exist on paper in 200 years. And we are laying the path to this future today.

As for regulation, paying taxes is not the worst. The main problem here relates to control; corrupt authorities of some countries may consider that regular taxes are not enough for them, and they will want to take everything they can from you. I want to believe in the common sense of people, but people act outside of logic and reason all the time. Sometimes control and regulation is necessary. General rules of the game are needed, taking into account the interests of different parties, both the side of the business and the client.

I see a future where technologies, due to decentralization and accessibility, can help an artist from a poor country to get sizeable revenue for their work, and an invaluable masterpiece to the customer at the same time, where both will be happy with the benefits they receive. Taxes do not matter in such a scheme.

 

 

Exclusive interview content © Pentagon Digital Limited, all rights reserved.

READ MORE: EXCLUSIVE: TALKING INNOVATION WITH RAY DAVIES, CHIEF OPERATING OFFICER AT BLOCKCHAIN LOTTERY QUANTA

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LEXUS SUPPORTS ESPORTS AWARDS FOR THIRD CONSECUTIVE YEAR

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Luxury carmaker Lexus is returning to support the Esports Awards for a third year running

As Official Auto Partner of the awards, the company will be working with the Esports Awards on a number of activations that incorporate their vehicles. Lexus will also sponsor both the Esports Organisation of the Year and Streamer of the Year awards. 

Lexus made its esports debut with the Esports Awards in 2019, when it provided several supercars from blockbuster movies, which took centre stage at the Esports Stadium Arlington. Last year, the carmaker collaborated on exclusive content as part of the highly successful virtual ceremony. 

“It’s an honour to be able to welcome Lexus as a partner for the third year in a row. After supporting us through a successful virtual ceremony last year, it speaks volumes that Lexus has once again committed to going all-in and driving the esports ecosystem forward. Both of our brands focus on prestige and excellence, and I look forward to showcases our joint values as we return to a physical event in November,” said Michael Ashford, Managing Director, Esports Awards.

READ MORE: EXPEDIA MAKES ESPORTS DEBUT AS SPONSOR OF THE ESPORTS AWARDS

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REKTGLOBAL BRINGS TOP GAMING TALENT TO INFINITY FESTIVAL 2021

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ReKTGlobal, the digital entertainment and esports organization, has been named one of the official presenters of gaming content at the 2021 Infinity Festival. 

On 3 November, superstar gaming creators Ally Battaggia (a.k.a TheGeekEntry) and Gabby Murray will join Stove’s Kitchen and Paul Shaw in a panel exploring the content creator economy. In addition, ReKTGlobal CCO Kevin Knocke will share his unique expertise in a panel on esports.   

Battaggia, who has a growing following across social media, took on streaming during lockdown, joining the fan-favorite NoPIxel GTA RP server. Since then, she’s become a mainstay participant, even crafting a NFT/TCG collection from her beloved GTA RP character. With 9.6M social media followers, Murray has built a fanbase as a multi-talented lifestyle and gaming content creator, with a Discord community that is expanding by the day.

Top gaming creator Stove’s Kitchen (whose real name is Steven Cho), part of the Team RAR (Rare and Ridiculous) internet group, has a devout fan following on his YouTube channel, where he posts gaming and challenge videos. Meanwhile, Shaw oversees Special Projects at TalentX Entertainment, a subsidiary of ReKTGlobal. The four will join forces for Making a Living as a Content Creator: Much More Than Gaming — a panel that explores what sets livestream content monetization and strategy apart from pre-produced content. 

Also on 3 November, Knocke will take part in an esports panel with Darin Kwilinski, Lead Content Producer at IGN Entertainment, and Amanda Solomon, CEO at Tyrus Talent Management. The panel, Esports or Esports? Does It Matter? will break down misconceptions about esports to separate the hype from actual substance. 

Knocke, who has been competitively gaming since he was a kid, has years of involvement with high profile companies and events in the esports business – specifically Blizzard Entertainment, IGN, SiriusXM, Sony, South by Southwest, E3, PAX, and Ubisoft — giving him a broad perspective on the industry. Before joining IGN, Kwilinski, a lifelong gamer, was a senior editor for esports at ESPN, establishing its vision and voice. Solomon is an executive with a well of expertise in the strategic sales and partnerships realm, specializing in esports, gaming, and talent. 

Now in its exciting fourth year, the forward-focused Infinity Festival is the place where Hollywood meets Silicon Valley. The multi-day annual event, held in Los Angeles, brings together Hollywood’s finest storytelling talent with the innovative creators of cutting-edge technology. For 2021, Infinity Festival will blend in-person and virtual events for a unique hybrid experience. 

The in-person portion will be held in several adjacent Hollywood locations with most events happening at Goya Studios and the Dream Hotel; the online component will be presented through the easy-to-use FNvirtual event platform. The festival will continue its theme of “Story Enabled by Technology” with an entirely new slate of innovative programming, including industry-leading speakers, panel discussions, an exhibition hall, innovation labs, and a fine art gallery, each with an emerging-tech focus.

For tickets and additional information, visit infinityfestival.com.

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TEAM SINGULARITY TO LAUNCH FAN TOKENS VIA BLOCKSPORT

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Danish esports organisation Team Singularity has extended its partnership with Swiss fan engagement platform Blocksport.

The multi-year agreement will see the launch of the $SNG Fan Token, giving holders access to unique opportunities to influence team-related decisions, enter the fast-track at SNG Academy, access exclusive content, train with professional esports athletes and more.

$SNG Fan Tokens are expected to launch in December 2021 with a supply of 3M, and will be priced at €1 each in the initial sale.

Commenting on the news, Atle S. Stehouwer, CEO and Founder of Team Singularity, said: “I am happy that our partnership with Blocksport is officially extended and we can finally announce the next step in our collaboration.”

Vladimir Liulka, CEO and Co-Founder of Blocksport, added: “We are happy to extend our exclusive partnership with Team Singularity and launch $SNG Fan Token for their fans. Singularity has a global and awesome fan community. The Token opens up a new world – an environment in which they have the chance to be very close to their favorites players and team”.

Team Singularity currently fields rosters in CS:GO, Fortnite, Rocket League, League of Legends, FIFA, Apex Legends, Rainbow Six, VALORANT, Free Fire, Teamfight Tactics, Hearthstone, Quake, League of Legends Wild Rift, Call of Duty, Call of Duty Mobile, Call of Duty Warzone, PUBG, PUBG Mobile, DOTA 2, Overwatch, Heroes of the Storm, Battalion 1944, H1Z1, Tekken7, Rogue Company, Brawlhalla, and Clash Royale.  In addition to Blocksport, the organisation has commercial partnerships with PWC, Pluck GG, Raven, SCUF, KontrolFreek, Randers FC, Esportal, Challengermode, MYESPORTSCARD, and MYFUTCARD. 

Staying with esports and Blocksport.io, just yesterday we reported the platform had partnered with Jordanian sim motorsports organisation Desert Fox Racing. 

READ MORE: SPORTSTECH PROVIDER BLOCKSPORT PARTNERS WITH MOZZART

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