Esports
EA GENERATES $185M PROFIT & TAKE-TWO REPORTS $99M PROFIT FOR QUARTER
Video game publisher Electronic Arts has reported $185M, and Take-Two Interactive $99M, profit for the second quarter.
EA: changes to release dates drag on period
In the second quarter of its fiscal year 2021, which ended 30 September, Electronic Arts (EA) generated $1.15B USD in net revenue, down 15% year-on-year. The period saw a 30.7% fall in net bookings (total net revenues added to the change in deferred net revenues for online and mobile game fees), falling to $910M.
Despite dropping by 45% , the majority of net bookings, some $513M, was contributed by EA’s console products, though both PC and mobile grew by 4% each, adding $225M and $172M respectively.
According to EA, the drop in revenue is attributable to the decision to move the launch of Madden NFL 21 back, and move FIFA 21 from Q2 to Q3 – resulting in an estimated $525M of net bookings to shift from Q2 to Q3 and Q4 of fiscal year 2021.
Despite the subdued results, EA noted that the FIFA player base has hit almost 35M globally, while Madden has seen a 30% year-on-year increase in players, and Apex Legends grew 20% year-on-year, and is on track to contribute more than $500M in revenue for the fiscal year – making it EA’s next billion-dollar franchise.
Staying with Electronic Arts, earlier today we reported that EA Sports has renewed its partnership with the National Hockey League (NHL), and the NHL Players’ Association (NHLPA), allowing it to continue developing its EA SPORTS NHL 21 game.
Take-Two: revenue down, but in-game purchases drive profit up
Take-Two Interactive Software, developer of popular basketball sim NBA 2K21 and NBA 2K20, also saw revenue drop in its FY 2020 Q2, down 2% year-on-year to $841M.
Despite this, revenues from in-game purchases, virtual currency, and add-on content actually surged by 56%, contributing a significant 59% of total net revenues, and the company ended the second quarter with a net profit of $99.3M, up a healthy 38.3% year-on-year.
In addition to its basketball titles, Grand Theft Auto V, Red Dead Redemption 2, and the WWE series, also contributed strongly to revenue.
Staying with Take-Two’s offering, earlier today we reported that USA Basketball is entering esports for the first time, creating an E-National Team ahead of the FIBA Esports Open II, which will be played on T2’s NBA 2K21 title.
All original content featured on this site is © Pentagon Digital Limited, 2020.
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Esports
LEXUS SUPPORTS ESPORTS AWARDS FOR THIRD CONSECUTIVE YEAR
Luxury carmaker Lexus is returning to support the Esports Awards for a third year running
As Official Auto Partner of the awards, the company will be working with the Esports Awards on a number of activations that incorporate their vehicles. Lexus will also sponsor both the Esports Organisation of the Year and Streamer of the Year awards.
Lexus made its esports debut with the Esports Awards in 2019, when it provided several supercars from blockbuster movies, which took centre stage at the Esports Stadium Arlington. Last year, the carmaker collaborated on exclusive content as part of the highly successful virtual ceremony.
“It’s an honour to be able to welcome Lexus as a partner for the third year in a row. After supporting us through a successful virtual ceremony last year, it speaks volumes that Lexus has once again committed to going all-in and driving the esports ecosystem forward. Both of our brands focus on prestige and excellence, and I look forward to showcases our joint values as we return to a physical event in November,” said Michael Ashford, Managing Director, Esports Awards.
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Esports
REKTGLOBAL BRINGS TOP GAMING TALENT TO INFINITY FESTIVAL 2021
ReKTGlobal, the digital entertainment and esports organization, has been named one of the official presenters of gaming content at the 2021 Infinity Festival.
On 3 November, superstar gaming creators Ally Battaggia (a.k.a TheGeekEntry) and Gabby Murray will join Stove’s Kitchen and Paul Shaw in a panel exploring the content creator economy. In addition, ReKTGlobal CCO Kevin Knocke will share his unique expertise in a panel on esports.
Battaggia, who has a growing following across social media, took on streaming during lockdown, joining the fan-favorite NoPIxel GTA RP server. Since then, she’s become a mainstay participant, even crafting a NFT/TCG collection from her beloved GTA RP character. With 9.6M social media followers, Murray has built a fanbase as a multi-talented lifestyle and gaming content creator, with a Discord community that is expanding by the day.
Top gaming creator Stove’s Kitchen (whose real name is Steven Cho), part of the Team RAR (Rare and Ridiculous) internet group, has a devout fan following on his YouTube channel, where he posts gaming and challenge videos. Meanwhile, Shaw oversees Special Projects at TalentX Entertainment, a subsidiary of ReKTGlobal. The four will join forces for Making a Living as a Content Creator: Much More Than Gaming — a panel that explores what sets livestream content monetization and strategy apart from pre-produced content.
Also on 3 November, Knocke will take part in an esports panel with Darin Kwilinski, Lead Content Producer at IGN Entertainment, and Amanda Solomon, CEO at Tyrus Talent Management. The panel, Esports or Esports? Does It Matter? will break down misconceptions about esports to separate the hype from actual substance.
Knocke, who has been competitively gaming since he was a kid, has years of involvement with high profile companies and events in the esports business – specifically Blizzard Entertainment, IGN, SiriusXM, Sony, South by Southwest, E3, PAX, and Ubisoft — giving him a broad perspective on the industry. Before joining IGN, Kwilinski, a lifelong gamer, was a senior editor for esports at ESPN, establishing its vision and voice. Solomon is an executive with a well of expertise in the strategic sales and partnerships realm, specializing in esports, gaming, and talent.
Now in its exciting fourth year, the forward-focused Infinity Festival is the place where Hollywood meets Silicon Valley. The multi-day annual event, held in Los Angeles, brings together Hollywood’s finest storytelling talent with the innovative creators of cutting-edge technology. For 2021, Infinity Festival will blend in-person and virtual events for a unique hybrid experience.
The in-person portion will be held in several adjacent Hollywood locations with most events happening at Goya Studios and the Dream Hotel; the online component will be presented through the easy-to-use FNvirtual event platform. The festival will continue its theme of “Story Enabled by Technology” with an entirely new slate of innovative programming, including industry-leading speakers, panel discussions, an exhibition hall, innovation labs, and a fine art gallery, each with an emerging-tech focus.
For tickets and additional information, visit infinityfestival.com.
Esports
TEAM SINGULARITY TO LAUNCH FAN TOKENS VIA BLOCKSPORT
Danish esports organisation Team Singularity has extended its partnership with Swiss fan engagement platform Blocksport.
The multi-year agreement will see the launch of the $SNG Fan Token, giving holders access to unique opportunities to influence team-related decisions, enter the fast-track at SNG Academy, access exclusive content, train with professional esports athletes and more.
$SNG Fan Tokens are expected to launch in December 2021 with a supply of 3M, and will be priced at €1 each in the initial sale.
Commenting on the news, Atle S. Stehouwer, CEO and Founder of Team Singularity, said: “I am happy that our partnership with Blocksport is officially extended and we can finally announce the next step in our collaboration.”
Vladimir Liulka, CEO and Co-Founder of Blocksport, added: “We are happy to extend our exclusive partnership with Team Singularity and launch $SNG Fan Token for their fans. Singularity has a global and awesome fan community. The Token opens up a new world – an environment in which they have the chance to be very close to their favorites players and team”.
Team Singularity currently fields rosters in CS:GO, Fortnite, Rocket League, League of Legends, FIFA, Apex Legends, Rainbow Six, VALORANT, Free Fire, Teamfight Tactics, Hearthstone, Quake, League of Legends Wild Rift, Call of Duty, Call of Duty Mobile, Call of Duty Warzone, PUBG, PUBG Mobile, DOTA 2, Overwatch, Heroes of the Storm, Battalion 1944, H1Z1, Tekken7, Rogue Company, Brawlhalla, and Clash Royale. In addition to Blocksport, the organisation has commercial partnerships with PWC, Pluck GG, Raven, SCUF, KontrolFreek, Randers FC, Esportal, Challengermode, MYESPORTSCARD, and MYFUTCARD.
Staying with esports and Blocksport.io, just yesterday we reported the platform had partnered with Jordanian sim motorsports organisation Desert Fox Racing.
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