Esports

XSET JOINS IRACING SERIES & SIGNS NASCAR’S ANTHONY ALFREDO AS CONTENT CREATOR

Published

6 years ago

February 1, 2021

North American gaming organisation XSET has entered the 2021 Coca-Cola eNASCAR iRacing series.

Driving for XSET in Ford Mustangs will be top talent #4 Ryan Luza and #38 Casey Kirwan, while NASCAR driver Anthony Alfredo has also joined XSET’s roster of talent as a content creator.

Regarding the news XSET COO and co-founder, Marco Mereu, said:

“XSET is revved to be entering this unbelievably fast-growing community. XSET’s unique presence both in sim racing and NASCAR highlights our desire to connect cultures and build greatness. With the skills that Ryan, Casey, and Anthony possess, the sky’s the limit. From epic content to exciting driving and winning, XSET’s iRacing roster is poised to take over the sim driving world.”

Ryan Luza, also known as “Flyinryan,” is one of the top two drivers in the Series overall. As a rookie, Luza had five wins in his first World Championship series, and added ten more over the past three years.

Last year, he garnered the most total wins and top five finishes- setting him up for what could be huge success in 2021. Casey Kirwan has one of the biggest followings in iRacing today. With more than 500 victories in his iRacing career and two in the eNASCAR Coca-Cola iRacing series, Kirwan is one of the winningest sim drivers in the past few years.

Avid gamer Anthony Alfredo began his racing career as a sim driver and showed such ability that he began driving the real thing. He has driven for Dale Earnhardt, Jr.’s JR Motorsports (JRM), and will compete in this year’s NASCAR Cup Series for Front Row Motorsports.

Looking forward to the series, NASCAR pro Anthony Alfredo said:

“I’m proud to join XSET and be part of innovating the esports industry with them. My roots are in gaming, which makes this opportunity special to me personally.

“I’m excited to grow my brand and presence in esports with XSET, and utilize my racing platform to connect esports and motorsports fan bases. iRacing has played a pivotal role in my real-life racing career, so this opportunity is very cool. I’m looking forward to the future and growing with XSET.”

While Ryan Luza added:

“I’m extremely excited to join XSET and represent them as they dive into the Coca-Cola iRacing Series and racing esports as a whole. The esports industry has been booming and I’m thankful for the opportunity to join XSET’s rapidly growing organization. I am hopeful this will be another successful year and I am excited to #reptheset at the front of the pack — week in and week out!”

And, Casey Kirwan said:

“I am super excited to join XSET for the 2021 eNASCAR Coca-Cola iRacing Series season. The organization has already shown in their short time of existence what they are capable of.

“They have brought together the world’s best talent across the esports world, and to be a part of that is really special. I’m looking forward to growing with them this year and representing the brand and all of their great partners.”

AYO.NEWS says:

Out of all esports, perhaps none have made such dramatic inroads into the mainstream sporting world over the last year as sim racing. With drivers, teams, broadcasters and sponsors alike, all finding it relatively easy to attract real-world race fans to the digital world, we’ve seen the popularity of eNASCAR, F1 and others surge, and it’s fantastic to see a new organisation like XSET embrace that.

Staying with XSET, in late November, the organisation also hit the headlines when it signed all-female CS:GO team Originem – one of the most decorated all-women’s esports teams in history.

Want to find out more about the visionaries behind XSET? In November, AYO.NEWS’ very own Simona Pinterova caught up with Clinton Sparks – entrepreneur, investor, author, music producer, songwriter, multi-platinum DJ, and CBDO and Co-owner of the Boston-based esports and gaming organisation.

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates.

All original content featured on this site is © Pentagon Digital Limited, 2019-2021.

Esports

LEXUS SUPPORTS ESPORTS AWARDS FOR THIRD CONSECUTIVE YEAR

Published

5 years ago

October 29, 2021

AYO News Staff

Luxury carmaker Lexus is returning to support the Esports Awards for a third year running

As Official Auto Partner of the awards, the company will be working with the Esports Awards on a number of activations that incorporate their vehicles. Lexus will also sponsor both the Esports Organisation of the Year and Streamer of the Year awards.

Lexus made its esports debut with the Esports Awards in 2019, when it provided several supercars from blockbuster movies, which took centre stage at the Esports Stadium Arlington. Last year, the carmaker collaborated on exclusive content as part of the highly successful virtual ceremony.

“It’s an honour to be able to welcome Lexus as a partner for the third year in a row. After supporting us through a successful virtual ceremony last year, it speaks volumes that Lexus has once again committed to going all-in and driving the esports ecosystem forward. Both of our brands focus on prestige and excellence, and I look forward to showcases our joint values as we return to a physical event in November,” said Michael Ashford, Managing Director, Esports Awards.

Esports

REKTGLOBAL BRINGS TOP GAMING TALENT TO INFINITY FESTIVAL 2021

Published

5 years ago

October 29, 2021

AYO News Staff

ReKTGlobal, the digital entertainment and esports organization, has been named one of the official presenters of gaming content at the 2021 Infinity Festival.

On 3 November, superstar gaming creators Ally Battaggia (a.k.a TheGeekEntry) and Gabby Murray will join Stove’s Kitchen and Paul Shaw in a panel exploring the content creator economy. In addition, ReKTGlobal CCO Kevin Knocke will share his unique expertise in a panel on esports.

Battaggia, who has a growing following across social media, took on streaming during lockdown, joining the fan-favorite NoPIxel GTA RP server. Since then, she’s become a mainstay participant, even crafting a NFT/TCG collection from her beloved GTA RP character. With 9.6M social media followers, Murray has built a fanbase as a multi-talented lifestyle and gaming content creator, with a Discord community that is expanding by the day.

Top gaming creator Stove’s Kitchen (whose real name is Steven Cho), part of the Team RAR (Rare and Ridiculous) internet group, has a devout fan following on his YouTube channel, where he posts gaming and challenge videos. Meanwhile, Shaw oversees Special Projects at TalentX Entertainment, a subsidiary of ReKTGlobal. The four will join forces for Making a Living as a Content Creator: Much More Than Gaming — a panel that explores what sets livestream content monetization and strategy apart from pre-produced content.

Also on 3 November, Knocke will take part in an esports panel with Darin Kwilinski, Lead Content Producer at IGN Entertainment, and Amanda Solomon, CEO at Tyrus Talent Management. The panel, Esports or Esports? Does It Matter? will break down misconceptions about esports to separate the hype from actual substance.

Knocke, who has been competitively gaming since he was a kid, has years of involvement with high profile companies and events in the esports business – specifically Blizzard Entertainment, IGN, SiriusXM, Sony, South by Southwest, E3, PAX, and Ubisoft — giving him a broad perspective on the industry. Before joining IGN, Kwilinski, a lifelong gamer, was a senior editor for esports at ESPN, establishing its vision and voice. Solomon is an executive with a well of expertise in the strategic sales and partnerships realm, specializing in esports, gaming, and talent.

Now in its exciting fourth year, the forward-focused Infinity Festival is the place where Hollywood meets Silicon Valley. The multi-day annual event, held in Los Angeles, brings together Hollywood’s finest storytelling talent with the innovative creators of cutting-edge technology. For 2021, Infinity Festival will blend in-person and virtual events for a unique hybrid experience.

The in-person portion will be held in several adjacent Hollywood locations with most events happening at Goya Studios and the Dream Hotel; the online component will be presented through the easy-to-use FNvirtual event platform. The festival will continue its theme of “Story Enabled by Technology” with an entirely new slate of innovative programming, including industry-leading speakers, panel discussions, an exhibition hall, innovation labs, and a fine art gallery, each with an emerging-tech focus.

For tickets and additional information, visit infinityfestival.com.

Esports

TEAM SINGULARITY TO LAUNCH FAN TOKENS VIA BLOCKSPORT

Published

5 years ago

October 29, 2021

AYO News Staff

Danish esports organisation Team Singularity has extended its partnership with Swiss fan engagement platform Blocksport.

The multi-year agreement will see the launch of the $SNG Fan Token, giving holders access to unique opportunities to influence team-related decisions, enter the fast-track at SNG Academy, access exclusive content, train with professional esports athletes and more.

$SNG Fan Tokens are expected to launch in December 2021 with a supply of 3M, and will be priced at €1 each in the initial sale.

Commenting on the news, Atle S. Stehouwer, CEO and Founder of Team Singularity, said: “I am happy that our partnership with Blocksport is officially extended and we can finally announce the next step in our collaboration.”

Vladimir Liulka, CEO and Co-Founder of Blocksport, added: “We are happy to extend our exclusive partnership with Team Singularity and launch $SNG Fan Token for their fans. Singularity has a global and awesome fan community. The Token opens up a new world – an environment in which they have the chance to be very close to their favorites players and team”.

Team Singularity currently fields rosters in CS:GO, Fortnite, Rocket League, League of Legends, FIFA, Apex Legends, Rainbow Six, VALORANT, Free Fire, Teamfight Tactics, Hearthstone, Quake, League of Legends Wild Rift, Call of Duty, Call of Duty Mobile, Call of Duty Warzone, PUBG, PUBG Mobile, DOTA 2, Overwatch, Heroes of the Storm, Battalion 1944, H1Z1, Tekken7, Rogue Company, Brawlhalla, and Clash Royale. In addition to Blocksport, the organisation has commercial partnerships with PWC, Pluck GG, Raven, SCUF, KontrolFreek, Randers FC, Esportal, Challengermode, MYESPORTSCARD, and MYFUTCARD.

Staying with esports and Blocksport.io, just yesterday we reported the platform had partnered with Jordanian sim motorsports organisation Desert Fox Racing.