Sports Betting
FLUTTER GIVES £4.8M TO SUPPORT STRUGGLING GRASSROOTS SPORTS CLUBS
British gambling giant Flutter Entertainment has launched a new campaign, with a £4.8M GBP donation, to support grassroots sports organisations across the UK.
To kick off its latest Cash4Clubs initiative Flutter has partnered with Made by Sport – a charity that helps local sports organisations in communities, with the aim of improving people’s lives and social mobility.
Flutter’s £4.8M donation has been directed to Made by Sports’ Clubs in Crisis support fund, to help local sports clubs survive through the COVID-19 crisis, which has put unprecedented pressure on many grassroots organisations.
Specifically, the program will award grants of £2,021 to the smallest organisations to help them recover their activities once the pandemic situation allows.
Discussing the initiative Justin King, Chairman of Made by Sport, said: “With a quarter of all sports clubs in the UK facing permanent closure, community sport is facing a crisis. This fund will reach some of the smallest and hardest hit clubs, and for many this will be the difference between permanent closure and the chance to continue the great work they do to address the social inequalities that exist in our communities.”
While Sophie Mason, CEO of Made by Sport, added: “This donation is a huge injection into our Clubs in Crisis fund and we are delighted to be partnering with Flutter’s Cash4Clubs scheme and UK Community Foundations to provide this much-needed support.
“Whilst community sport provision is in a precarious state right now, there has never been more recognition that sport is fundamental to our individual, community and societal development. If sport at its most grassroots level is denied, we risk a huge rise in mental health issues, anti-social behaviour and lack of life skills that lead to better employment opportunities. This fund will make a massive difference to thousands of communities all across the UK.”
And, CEO of Flutter Entertainment Plc, Peter Jackson, said: “Lack of funding is not a new issue for community clubs which is why we originally set up our Cash4Clubs programme.
“But now help is needed more than ever and working with Made by Sport to provide a fund for ‘Clubs In Crisis’ is a great way for us to pass the benefit of business rates relief straight into the communities where that funding is most needed.”
Flutter has said that its £4.8M donation is the equivalent of the rates relief benefits the company received between March 2020 and March 2021, during which time its 350 Paddy Power England betting shops have been shut due to lockdowns. “Rates” refer to the tax on business premises – which make up a significant portion of business costs for “bricks-and-mortar” businesses like betting shops.
The company also noted that, throughout the crisis, it has kept all retail staff on full pay, and has not accepted any government assistance through furlough pay schemes.
Staying with Flutter, last week the company announced it was appointing Vice Media CEO, Nancy Dubuc, and US corporate financing expert, Holly Koeppel, to its board.
AYO.NEWS says:
It’s now been almost a year since the first COVID-19 lockdown in the UK, and despite a few brief easings, regulations have made it almost impossible for many grassroots organisations to function, fundraise, and provide their valuable services to communities.
We’re sure this cash injection from Flutter will go a long way to helping many, but with the very real threat of full lockdowns returning over the coming year due to mutant strains of the virus, we’ve got a feeling organisations are going to need a lot of extra support for much longer. Maybe it’s time other gambling companies stepped up too?
READ MORE: FLUTTER-FUNDED COMMUNITY SPORTS INITIATIVE NOW ACCEPTING APPLICATIONS FOR GRANTS
Sports Betting
DRAFTKINGS, FANDUEL AND FANATICS PULL PREDICTION MARKETS FROM UTAH
DraftKings, FanDuel and Fanatics are withdrawing event contracts from Utah after the state filed criminal charges against Kalshi and its co-founders, while Kalshi and Polymarket keep trading.
DraftKings, FanDuel and Fanatics have begun withdrawing their prediction market products from Utah, days after the state’s attorney general filed criminal charges against Kalshi and its two co-founders. The three sportsbook operators are the first major US betting brands to retreat from a state over the event contracts fight, while Kalshi and Polymarket have kept their markets live.
DraftKings Predictions removed sports, politics and novelty contracts for Utah customers late on Wednesday 28 October. FanDuel Predicts followed at 10am ET on Friday 30 October, and Fanatics Markets said it will stop accepting trades in the state on Wednesday 4 November. The moves were first reported by Legal Sports Report and SBC Americas.
Different scopes of withdrawal
The three exits are not identical. DraftKings said that “effective immediately, sports, novelty, political, and certain other event contracts are no longer available”, but Utah users can still trade financial contracts tied to stocks, commodities and crypto prices. FanDuel said “event contracts on sports, politics, and novelties will no longer be available to customers in Utah”, leaving economic benchmark and financial indicator markets in place. Both companies said existing positions will remain open and settle as normal.
Fanatics is going further and ending every event contract it offers in the state. “Due to recent developments, we are stopping trade placement on Fanatics Markets in the state of Utah on November 4,” a spokesperson said.
The timing matters for the operators’ wider prediction market strategies. All three launched event contract products this year as a way to reach customers in states without legal sports betting, and Utah was one of the clearest examples of that strategy: a state where no form of sports wagering is permitted under state law.
Underdog still listed Utah as an available region for its prediction markets as of Friday and did not respond to requests for comment, according to Legal Sports Report.
Criminal case against Kalshi
The retreat follows Utah Attorney General Derek Brown’s decision last week to file criminal charges against Kalshi and co-founders Tarek Mansour and Luana Lopes Lara. The 14 counts include a second-degree felony charge of pattern of unlawful activity for each founder and 12 third-degree felony counts of online gambling promotion. The charges are allegations and have not been tested in court.
According to the state, an undercover investigator opened a Kalshi account from a Utah IP address and placed 12 sports event contract trades between 13 and 26 September in Salt Lake and Davis counties, with each trade generating a fee.
“Gambling is illegal in Utah, whether you place the bet, run the game, or promote it,” Brown said. Kalshi called the charges “a crazy overreach” and said “Utah is clearly playing politics”.
The criminal case came on top of the state’s civil action, in which Utah sued Kalshi in state court as a public nuisance. Utah is one of only two US states with no legal form of gambling.
Federal pushback
The dispute is also being fought at federal level. The Commodity Futures Trading Commission and the Department of Justice have sued Utah to block its crackdown, arguing that event contracts listed on CFTC-regulated exchanges fall under exclusive federal jurisdiction. Kalshi has taken its own preemption argument to the Tenth Circuit after losing at district court level.
For the licensed sportsbook groups, the calculation is different from that of the prediction-market-only platforms. DraftKings, FanDuel and Fanatics hold state gaming licences across dozens of US jurisdictions and have more to lose from a criminal confrontation with a state attorney general than Kalshi or Polymarket, whose businesses rest almost entirely on the federal preemption argument.
The withdrawals give Utah an early practical win while the federal cases proceed, and other states weighing enforcement against prediction markets are likely to take note of how quickly the regulated operators stepped back.
iGaming
VEIKKAUS TO TAKE NEW VIABET BRAND INTO DENMARK IN JULY 2027
Finland’s Veikkaus will launch Viabet with Viaplay in Finland and Denmark on 1 July 2027, its first consumer brand abroad, timed to the end of its Finnish online monopoly.
Veikkaus, Finland’s state-owned gambling company, will launch a new consumer brand called Viabet in both Finland and Denmark on 1 July 2027, marking its first direct-to-consumer venture outside its home market.
The brand is being built in partnership with streaming and sports broadcaster Viaplay Group. Viabet will be developed, owned and operated by Veikkaus, which will run it through its international arm, while Viaplay will supply selected media content, according to reports by Finnish public broadcaster Yle and the trade press.
“Viabet is a significant strategic step for Veikkaus,” president and chief executive Olli Sarekoski said, as reported by Yle.
Timed to the end of the monopoly
The launch date is no coincidence. On 1 July 2027 Finland opens its online gambling market to licensed competitors, ending the exclusive position Veikkaus has held for decades. The company will keep its own Veikkaus-branded products, but Viabet gives it a second, media-led brand to compete with international operators arriving in the market.
Those rivals are already lining up. Wildz Group said earlier this month that it was the first company to win a Finnish online gambling licence, and ComeOn and SuomiVeto have since joined the first group of licensed operators. Supplier deals are also being signed, with sportsbook providers announcing partnerships timed for the July 2027 opening.
The Finnish reform splits the old monopoly in two. Online casino and betting will be open to licensed private operators, while Veikkaus keeps exclusive rights over lotteries and land-based slot machines. Licensed operators will pay a gaming tax on their Finnish revenue and face marketing rules overseen by the new licensing authority, so Viabet will compete on the same terms as the international brands.
Until now, Veikkaus’s activity outside Finland has been concentrated in its B2B subsidiary Fennica Gaming. Viabet is the first time it will face customers directly in another regulated market.
Why Denmark
Denmark is a natural first target. Viaplay has a large sports audience there and holds key football rights: in April it said it had extended its men’s Champions League rights in Denmark for four years from autumn 2027 to 2031. A betting brand that can sit alongside that content gives Veikkaus a route to customers without building awareness from scratch.
The Danish market, regulated by Spillemyndigheden, is also mature and competitive, with a long list of licensed international operators. Neither company has said whether Veikkaus has applied for a Danish licence, which it will need before Viabet can take bets there.
Advertising rules in flux
The timing brings a regulatory complication. The Danish government has tabled a bill that would introduce a whistle-to-whistle gambling advertising ban and new curbs on affiliates. The proposed restrictions are due to apply from 1 July 2027, subject to parliamentary approval, the same day Viabet is meant to go live.
A tighter advertising regime around live sport could limit how far a broadcaster-linked brand can use match coverage to promote betting, which is a large part of the logic of a media partnership. How the final Danish rules treat sponsorship and in-programme promotion will matter for Viabet’s launch plans.
A hedge abroad
For Veikkaus, which is losing its online monopoly at home, finding revenue in a neighbouring regulated market is a hedge against the market share it is likely to cede to new Finnish licensees.
The deal will also be watched by other broadcasters weighing whether to move from selling betting advertising to holding a stake in a betting brand. Further details on Viabet’s product range and supplier line-up are expected closer to launch.
Sports Betting
KALSHI RAISES $1BN AT $40BN VALUATION AS SENATORS PRESS ON ELECTION MARKETS
Kalshi has raised $1bn in a Series G round co-led by Wellington and Sequoia at a $40bn valuation, as Senators Warren and Curtis pressed it and Polymarket on election trading safeguards.
Kalshi has raised $1bn in a Series G round that values the prediction market operator at $40bn, the company said on 29 October, as two US senators demanded to know how it and rival Polymarket are policing election trading days before the midterms.
The round was co-led by Wellington and Sequoia, with Baillie Gifford, Stripes, Andreessen Horowitz, Coatue, Layer Global, Morgan Stanley Investment Management, Sequoia Global Equities, CapitalG, Hudson River Trading and Balyasny Asset Management also taking part, according to Kalshi’s own announcement. The valuation is up from $22bn earlier this year and makes Kalshi one of the most valuable private companies in the wider betting and trading space.
Beyond event contracts
Kalshi said the money will go towards growing the exchange, building new asset classes and widening international access, with Latin America and Europe named as priorities. It also plans to invest in institutional sales, distribution and product development, and to launch indices, single-stock perpetual futures and compute markets. The index work builds on a recently announced partnership with S&P Dow Jones Indices.
The company used the announcement to set out how far it has moved from its roots in event contracts. It said annualised trading volume across prediction markets, commodities, crypto and perpetual futures has passed $1tn, that more than 30 million accounts have been created, and that it now handles more than 75% of prediction market trading volume. Non-sports annualised revenue has passed $1bn, it said.
Perpetual futures, launched only a few months ago, have generated $83bn in trading volume across more than 500,000 traders, while international retail trading is approaching $100m in annualised fees one year after Kalshi opened in more than 140 countries. Around 500 institutional entities were active on the exchange in September and, excluding market makers, accounted for roughly a quarter of volume. Distribution partners include Interactive Brokers, Public.com, Plus500, Wealthsimple, PayPal and Block.
Senators question election safeguards
The raise landed on the same day that Senators Elizabeth Warren, the Democrat ranking member of the Senate Banking Committee, and John Curtis, a Utah Republican, wrote to Kalshi chief executive Tarek Mansour and Polymarket chief executive Shayne Coplan about insider trading and manipulation in election markets.
According to the committee’s minority press release, the senators pointed to cases in 2025 and April 2026 in which candidates bet on their own races on Kalshi, and to alleged manipulation tactics on Polymarket during the 2024 presidential election. They asked how many suspected violations were stopped before trades were placed rather than found afterwards, what election-related insider trading has been referred to the Commodity Futures Trading Commission, and what safeguards are in place. They requested answers by Election Day on 3 November.
A Kalshi enforcement official said, as reported by The Hill and Bloomberg Law, that the company prohibits insider trading and market manipulation and proactively blocks candidates and campaign staff from trading. Polymarket announced election-specific surveillance measures on 27 October, two days before the letter.
State fights continue
The funding does nothing to ease Kalshi’s legal battles at state level. Utah filed criminal charges against Kalshi and its two co-founders this week, escalating a dispute that has also drawn in the CFTC and the Department of Justice on Kalshi’s side. At the same time the company continues to sign mainstream sports partners, having been named alongside Polymarket when the NBA signed a CFTC integrity pact earlier in the week.
For sportsbook operators, the round confirms that the largest prediction market now has the capital to keep fighting state regulators in court while widening its product range. With the midterms on 3 November, election trading is likely to keep Kalshi under political scrutiny for the rest of the year.
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