Esports

XSET LAUNCHES STREAMJ, DRM & LICENSE-FREE MUSIC FOR GAMING STREAMERS & CREATORS

Published

5 years ago

October 18, 2021

XSET, the US-based gaming and lifestyle brand, has announced the beta launch of StreamJ, a new digital rights management (DRM) and license-free music platform specifically designed for gaming streamers and creators.

StreamJ allows gamers and streamers to use the platform’s extensive catalogue of tracks in their content or live streaming, without worrying about DCMA or licensing issues. XSET’s roster of pro players, streamers, and talent have also begun using music from StreamJ across their own platforms.

Serving as the official launch partner and featured label for StreamJ is PRTL, a centralised space for DMCA-free music, spanning multiple genres, founded by entrepreneur and former pro game Adam Schmidt and hip hop artist and entrepreneur MC Serch.

Regarding the launch of StreamJ, Clinton Sparks, Grammy award-winning producer and Chief Business Development Officer of XSET, said: “We are proud to be able to assist in helping to resolve the ongoing frustration that gamers and streamers have of not being able to play or add music to their streams, montages, etc. Music is a big part of gamer and streamer culture, and one without the other limits self- expression. It also prohibits new artists and their music from being exposed to new audiences – for FREE. Being able to provide emerging new artists’ music to streamers is a WIN / WIN / WIN. Streamers get to discover, use, and work with new music, artists get their music and brand exposed while building income, and the audience has a better experience.”

While MC Serch commented: “We were listening to this new wave of music, and were saying to ourselves ‘What about country, or reggaeton, or bossa nova?’ so we created PRTL as a way for music fans who want to vibe out to amazing tracks with the ability to do so in whatever genre they love. In the future, you’ll see the addition of even more, including explosive new upcoming artists rapping over some of our tracks. There is so much more to come!”

Adam Schmidt, founder of PRTL, added: “PRTL was created to remove the obstacles many face when using music in their content. PRTL’s biggest differentiator is simple: our music sounds amazing. In fact, it is so amazing you would want it to be played anywhere and everywhere- in lounges, coffee shops, restaurants, while entertaining friends at home or listening to our lofi bossa nova during dinner. It is elevated lofi music for the masses – to enjoy carefree. We created PRTL so everyone would have a genre they love to listen to.”

StreamJ will be updated regularly with new music from both top and up-and-coming artists who want to bring music and gaming closer together. Users can find StreamJ on Spotify and other music streaming platforms.

While the majority style of PRTL’s music catalog is Lofi, the platform offers a wide range of categories to listen to, from Lofi Hip Hop, Lofi Bossa Nova, Lofi Country, Lofi Chill Hop, Indie Rock, Lofi Reggeaton, Lofi Dance Hall, Sythwave, and more.

Staying with XSET and music, last month the organisation partnered with Roland, one of the world’s best-known electronic music equipment companies, for Drop the Bass, a clothing collaboration celebrating the cultural impact of the TR-808 drum machine.

Esports

LEXUS SUPPORTS ESPORTS AWARDS FOR THIRD CONSECUTIVE YEAR

Published

5 years ago

October 29, 2021

AYO News Staff

Luxury carmaker Lexus is returning to support the Esports Awards for a third year running

As Official Auto Partner of the awards, the company will be working with the Esports Awards on a number of activations that incorporate their vehicles. Lexus will also sponsor both the Esports Organisation of the Year and Streamer of the Year awards.

Lexus made its esports debut with the Esports Awards in 2019, when it provided several supercars from blockbuster movies, which took centre stage at the Esports Stadium Arlington. Last year, the carmaker collaborated on exclusive content as part of the highly successful virtual ceremony.

“It’s an honour to be able to welcome Lexus as a partner for the third year in a row. After supporting us through a successful virtual ceremony last year, it speaks volumes that Lexus has once again committed to going all-in and driving the esports ecosystem forward. Both of our brands focus on prestige and excellence, and I look forward to showcases our joint values as we return to a physical event in November,” said Michael Ashford, Managing Director, Esports Awards.

Esports

REKTGLOBAL BRINGS TOP GAMING TALENT TO INFINITY FESTIVAL 2021

Published

5 years ago

October 29, 2021

AYO News Staff

ReKTGlobal, the digital entertainment and esports organization, has been named one of the official presenters of gaming content at the 2021 Infinity Festival.

On 3 November, superstar gaming creators Ally Battaggia (a.k.a TheGeekEntry) and Gabby Murray will join Stove’s Kitchen and Paul Shaw in a panel exploring the content creator economy. In addition, ReKTGlobal CCO Kevin Knocke will share his unique expertise in a panel on esports.

Battaggia, who has a growing following across social media, took on streaming during lockdown, joining the fan-favorite NoPIxel GTA RP server. Since then, she’s become a mainstay participant, even crafting a NFT/TCG collection from her beloved GTA RP character. With 9.6M social media followers, Murray has built a fanbase as a multi-talented lifestyle and gaming content creator, with a Discord community that is expanding by the day.

Top gaming creator Stove’s Kitchen (whose real name is Steven Cho), part of the Team RAR (Rare and Ridiculous) internet group, has a devout fan following on his YouTube channel, where he posts gaming and challenge videos. Meanwhile, Shaw oversees Special Projects at TalentX Entertainment, a subsidiary of ReKTGlobal. The four will join forces for Making a Living as a Content Creator: Much More Than Gaming — a panel that explores what sets livestream content monetization and strategy apart from pre-produced content.

Also on 3 November, Knocke will take part in an esports panel with Darin Kwilinski, Lead Content Producer at IGN Entertainment, and Amanda Solomon, CEO at Tyrus Talent Management. The panel, Esports or Esports? Does It Matter? will break down misconceptions about esports to separate the hype from actual substance.

Knocke, who has been competitively gaming since he was a kid, has years of involvement with high profile companies and events in the esports business – specifically Blizzard Entertainment, IGN, SiriusXM, Sony, South by Southwest, E3, PAX, and Ubisoft — giving him a broad perspective on the industry. Before joining IGN, Kwilinski, a lifelong gamer, was a senior editor for esports at ESPN, establishing its vision and voice. Solomon is an executive with a well of expertise in the strategic sales and partnerships realm, specializing in esports, gaming, and talent.

Now in its exciting fourth year, the forward-focused Infinity Festival is the place where Hollywood meets Silicon Valley. The multi-day annual event, held in Los Angeles, brings together Hollywood’s finest storytelling talent with the innovative creators of cutting-edge technology. For 2021, Infinity Festival will blend in-person and virtual events for a unique hybrid experience.

The in-person portion will be held in several adjacent Hollywood locations with most events happening at Goya Studios and the Dream Hotel; the online component will be presented through the easy-to-use FNvirtual event platform. The festival will continue its theme of “Story Enabled by Technology” with an entirely new slate of innovative programming, including industry-leading speakers, panel discussions, an exhibition hall, innovation labs, and a fine art gallery, each with an emerging-tech focus.

For tickets and additional information, visit infinityfestival.com.

Esports

TEAM SINGULARITY TO LAUNCH FAN TOKENS VIA BLOCKSPORT

Published

5 years ago

October 29, 2021

AYO News Staff

Danish esports organisation Team Singularity has extended its partnership with Swiss fan engagement platform Blocksport.

The multi-year agreement will see the launch of the $SNG Fan Token, giving holders access to unique opportunities to influence team-related decisions, enter the fast-track at SNG Academy, access exclusive content, train with professional esports athletes and more.

$SNG Fan Tokens are expected to launch in December 2021 with a supply of 3M, and will be priced at €1 each in the initial sale.

Commenting on the news, Atle S. Stehouwer, CEO and Founder of Team Singularity, said: “I am happy that our partnership with Blocksport is officially extended and we can finally announce the next step in our collaboration.”

Vladimir Liulka, CEO and Co-Founder of Blocksport, added: “We are happy to extend our exclusive partnership with Team Singularity and launch $SNG Fan Token for their fans. Singularity has a global and awesome fan community. The Token opens up a new world – an environment in which they have the chance to be very close to their favorites players and team”.

Team Singularity currently fields rosters in CS:GO, Fortnite, Rocket League, League of Legends, FIFA, Apex Legends, Rainbow Six, VALORANT, Free Fire, Teamfight Tactics, Hearthstone, Quake, League of Legends Wild Rift, Call of Duty, Call of Duty Mobile, Call of Duty Warzone, PUBG, PUBG Mobile, DOTA 2, Overwatch, Heroes of the Storm, Battalion 1944, H1Z1, Tekken7, Rogue Company, Brawlhalla, and Clash Royale. In addition to Blocksport, the organisation has commercial partnerships with PWC, Pluck GG, Raven, SCUF, KontrolFreek, Randers FC, Esportal, Challengermode, MYESPORTSCARD, and MYFUTCARD.

Staying with esports and Blocksport.io, just yesterday we reported the platform had partnered with Jordanian sim motorsports organisation Desert Fox Racing.