Sports Betting
BETWAY’S PARENT SUPER GROUP AGREES DEAL PAVING WAY FOR $5.1B PUBLIC OFFERING
Betway’s parent company, Super Group, looks set to go public with a valuation of around $5.1B USD (€4.22B euro).
Super Group says it has entered an definitive agreement with publicly traded special acquisition company, Sports Entertainment Acquisition Corp, to enable it to go public on the New York Stock Exchange (NYSE).
Under the terms of the deal, Eric Grubman, Sports Entertainment executive chair, will become chairman of Super Group, while Sports Entertainment CEO, John Collins, will take a place on Super Group’s board.
Betway has also announced plans to acquire Digital Gaming Corporation, which will give the group a foothold in ten US states.
Discussing the news, Super Group CEO, Neal Menashe, said: “We have established our group as a truly global, scaled and profitable digital gaming business, delivering on our vision to bring first-class entertainment to the worldwide betting and gaming community. Becoming a public company will give us the tools to continue to grow our leading product and technology offering and deliver a strengthened brand-driven marketing strategy.”
“This listing will position us strongly to capitalize on the significant global growth opportunities ahead ‒ including in the U.S. market ‒ enabling us to further expand our robust, loyal and engaged customer base. In Eric and John, we have found the perfect partners with expertise across sports, entertainment and public markets to help us navigate our next phase of growth.”
Eric Grubman, Sports Entertainment executive chair, added: “Super Group is an online gaming and betting powerhouse with a track record of global growth and a strong balance sheet. Super Group’s core DNA is rooted in digital technology, which drives its unparalleled expertise in data and analytics. Neal and Super Group’s diverse and multi-talented global team have a great playbook for how to successfully launch and achieve profitable growth in new markets, and we look forward to partnering closely with them on this exciting next chapter as a public company.”
Super Group is currently licensed in 23 jurisdictions globally, excluding the US. Its flagship brand, Betway, has more than 60 brand partnerships with teams, leagues, and personalities around the world, including U.S. NBA teams Chicago Bulls, Golden State Warriors, Brooklyn Nets, and LA Clippers; English Premier League football team West Ham United; and esports organisations, Ninjas in Pyjamas, and PSG Esports, among many others.
AYO.NEWS says:
As predicted years ago, the sheer scale of the potential waiting to be unlocked in the US markets is pushing firms to fortify their positions, through mergers, acquisitions, and public offerings. Just last week we saw Caesars Entertainment complete its historic $3.7B acquisition of iconic British bookies William Hill. Though the US markets are still in their infancy, it’s already gearing up to be a true clash of the titans.
Sports Betting
KALSHI’S TRIBAL PREDICTION APPS DEEPEN OKLAHOMA GAMING COMPACT RIFT
Four tribes have launched prediction market apps built on Kalshi’s exchange, opening a split in Indian country as Oklahoma’s tribal gaming association warns prediction markets undermine state compacts.
Four Native American tribes have launched their own prediction market apps built on Kalshi’s federally regulated exchange, a move that has opened a visible split in Indian country as tribal gaming groups in Oklahoma step up their opposition to the products.
The apps, announced on 7 October, are PokkeTrades from the Alabama-Quassarte Tribal Town in Wetumka, Oklahoma; Sovereign Edge from the Kletsel Economic Development Authority, the economic arm of California’s Kletsel Dehe Wintun Nation; Greenville from the Greenville Rancheria in California; and AIR Markets from the Alturas Indian Rancheria in northern California.
How the model works
According to Kalshi’s announcement, each tribe owns its app and controls the brand, marketing and customer relationship. Kalshi runs the exchange underneath, handling order matching, clearing, custody of funds and market surveillance, and all four apps draw on its shared national pool of liquidity.
The first tribal prediction app, the Tunica-Biloxi Tribe of Louisiana’s SaltTrade Derivatives, went live in September.
Supporters frame the launches as a route into the gaming economy for small or landlocked tribes. The Alabama-Quassarte Tribal Town has fewer than 800 members and sits within the Muscogee Nation’s reservation boundaries, which prevents it from operating its own casino. “Sovereignty cannot mean protecting opportunity for the haves while closing the door on the have-nots,” said Michael Stopp, the tribe’s vice president of economic development.
That argument draws on the uneven distribution of tribal gaming revenue. National Indian Gaming Commission data show tribal gaming generated more than $46bn in 2025, but around 9% of operations account for 56% of that revenue.
Oklahoma’s compact tribes push back
The launches have landed badly with Oklahoma’s established gaming tribes. The Oklahoma Indian Gaming Association (OIGA), which represents 25 member tribes, has argued that sports prediction markets amount to illegal Class III gaming on tribal lands and undermine the exclusivity tribes pay for under their state compacts. Those exclusivity fees generated more than $221m for the state in the 2025 budget year, according to local public radio reporting.
Responding to the Kalshi partnership, OIGA said none of the tribes involved is a member, and that it remains committed to working with the Oklahoma legislature on new forms of Class III gaming that do not violate the compacts. Oklahoma has no legal sports betting: the most recent bill failed 27-21 in the state Senate in April.
Oklahoma Attorney General Gentner Drummond has already sided against the platforms, joining other state attorneys general in a filing with the Commodity Futures Trading Commission (CFTC) that described Kalshi’s sports contracts as gambling.
Litigation and federal rules
Elsewhere, tribes are fighting Kalshi in court. Blue Lake Rancheria in California, the Ho-Chunk Nation in Wisconsin and the Mescalero Apache Tribe in New Mexico are among those alleging that its sports event contracts breach the gaming rights guaranteed by the Indian Gaming Regulatory Act of 1988. Kalshi maintains that it operates a federally regulated financial exchange and that federal law pre-empts state gaming restrictions.
The tribal deals give Kalshi a new line of argument in that fight: that tribes can be owners of prediction markets rather than only their opponents. Whether that holds will depend on the courts, the US Supreme Court petitions now pending over state authority, and the CFTC’s proposed rulemaking on event contracts. For Oklahoma, the immediate effect is a sharper divide between compact tribes defending exclusivity and smaller nations looking for a way in.
Sports Betting
CFTC MOVES TO DEFINE EVENT CONTRACTS AS SWAPS, CARVES OUT SPORTSBOOKS
The CFTC has proposed classifying sports and other event contracts as swaps while an interim final rule excludes state-licensed sportsbooks, casino games and lotteries from federal oversight.
The Commodity Futures Trading Commission (CFTC) has proposed writing sports, political and other event contracts into the federal definition of a swap. In a separate interim final rule it has excluded state-licensed sportsbooks, casino games and lotteries from that definition. The two moves are the agency’s clearest attempt yet to settle the jurisdictional fight over prediction markets.
Both measures were announced on 9 October. The notice of proposed rulemaking would add “event contracts, including those based on sports-, politics-, cultural, and weather-related events” to the list of products that count as swaps under the Commodity Exchange Act. Swaps fall within the CFTC’s exclusive jurisdiction. The interim final rule takes effect as soon as it is published in the Federal Register. It says casino-style gambling products offered under a state or tribal licence, and not traded on an exchange, are not swaps.
“These products are commodity derivatives squarely within the CFTC’s regulatory remit under the Commodity Exchange Act and are within the agency’s exclusive jurisdiction,” CFTC chairman Michael Selig said of event contracts. “Casino-style gambling products are not derivatives,” he said in the announcement of the interim rule.
Answering the states’ main argument
The interim rule takes on the central argument of New Jersey and its supporters in Flaherty v. KalshiEX, the case now pending before the US Supreme Court. That argument is that treating Kalshi’s sports contracts as swaps would bring every sports bet in the country under federal control. The rule quotes New Jersey’s petition and the brief filed on 7 October by Ohio, 38 other states and the District of Columbia, which warned that the CFTC would become “a national gambling czar”.
Under the rule, a product falls outside the swap definition if it is offered by a state- or tribal-licensed operator within that licence and is not traded on an exchange or other multilateral market. Sports wagers accepted by a licensed sportsbook, table games, slots and other electronic gaming devices, bingo, pool betting, lotteries and raffles are all named. The CFTC says the difference lies in tradability, central clearing, market-set rather than house-set prices, and exchange rules that stop a designated contract market (DCM) from banning winning customers the way a sportsbook can.
The agency skipped advance public comment on the interim rule, citing the split between federal appeals courts and state enforcement actions that it said threatened to “wreak havoc” on DCMs nationwide.
A split in the courts
The proposed rule points to “widespread confusion and disuniformity” in the courts. The Third Circuit held in April that Kalshi’s sports contracts are swaps. The Ninth Circuit ruled the opposite way in Nevada on 28 August, and the Sixth Circuit followed on 25 September. The proposal also lists state measures against prediction markets, including a criminal ban in Minnesota, criminal charges in Arizona and geofencing orders in Michigan, Washington and Nevada.
According to the proposal, event contracts on DCMs averaged about $1.5bn in monthly volume in August, of which about $1.2bn was tied to sports. More than 15 DCM applications have been pending since 2025. Neither rule includes age limits, advertising rules or integrity provisions such as the prohibited-market list the NFL asked for in its Supreme Court brief on 8 October. The proposal’s cost-benefit section acknowledges that retail traders could be harmed, citing features “associated with addictive potential” such as near misses and loss-chasing.
Built for the courtroom
Analysts read the timing as legal positioning. Jaret Seiberg of TD Cowen told CoinDesk the interim rule was “designed to improve the agency’s position in court”. He added that whether it would work was “a different question”. Since the Supreme Court’s 2024 ruling in Loper Bright, courts no longer defer to agencies’ readings of the statutes they administer, so judges will decide for themselves what counts as a swap.
Comments on the proposal will be open for 30 days after it is published in the Federal Register, which had not happened as of 12 October. Kalshi’s response to New Jersey’s Supreme Court petition is due on 9 November. The court is not expected to decide whether to take the case before December.
Sports Betting
STAKE WINS PARTIAL INJUNCTION TO KEEP OPERATING IN BRAZIL UNTIL 25 OCTOBER
A São Paulo federal judge has let Stake keep its licence alive until 25 October under strict conditions, but refused to suspend Brazil’s emergency betting ban.
Stake has won a partial injunction from a federal court in São Paulo that lets it keep operating in Brazil until 25 October. It is the first operator to win any relief in court against the government’s emergency ban on online betting.
Judge Cristiane Farias Rodrigues dos Santos of the 9th Federal Civil Court of São Paulo signed the decision on 8 October, according to CNN Brasil and Estadão. The case is a writ of mandamus filed by Stake Brazil Ltda, the licensed company behind stake.bet.br. It names the Ministry of Finance’s Secretariat of Prizes and Bets (SPA), the telecoms regulator Anatel and the central bank. The authorities have ten days to respond.
What Stake won, and what it did not
Under the order, the authorities may not treat Stake’s licence as extinct before 25 October, or until a later court decision. Any blocking or redirection of stake.bet.br and its apps that rests only on ending the licence early is suspended. The relief applies to Stake alone.
The judge rejected Stake’s two main requests: to suspend Provisional Measure 1.394/2026 entirely, and to keep operating until its licence expires on 31 December 2029. She granted only Stake’s fallback request, which was to keep the 30-day transition period the measure itself provides for. She also found that the measure was not obviously unconstitutional at this stage.
The judge reasoned that the effects of an abrupt shutdown were “partially irreversible” and would not be fully repaired by any later compensation, according to Estadão’s account of the ruling. She added that keeping the licence alive until 25 October did not amount to granting a new right.
The injunction carries conditions. Stake must keep its identity, age, anti-money-laundering and responsible gambling controls in place. It must let customers withdraw and keep enough funds to cover balances, and it may not accept bets funded by social benefit payments. It is also barred from taking on new customers or running new promotions or bonuses.
In its filing, Stake told the court it had paid the R$30m licence fee, paid in R$87.8m of share capital, spent about R$128m on investment and costs, and employs 41 people in Brazil.
Government to appeal
The Attorney General’s Office (AGU) said it would appeal to the Federal Regional Court of the 3rd Region. Separately, on the night of 5 October, Advocate-General Jorge Messias asked Supreme Court Justice Luiz Fux to keep the measure in force while the court considers challenges brought by the industry associations ANJL and IBJR, according to Agência Brasil. The AGU pointed to a 140% rise in public health treatment for gambling disorders. Fux has not yet ruled.
President Lula signed the measure on 25 September and it took effect the same day. Deposits were blocked immediately, licensed sites went offline on 6 October, and all betting licences are due to end on 25 October, which is also the day of the presidential run-off. Congress has 120 days to approve the measure or it lapses. Lawmakers have tabled amendments that would soften it, including one that would limit the ban to online casino and keep sports betting.
Market fallout
The shutdown is already showing in the data. According to Blask’s weekly market report, its index of player interest in Brazilian igaming fell 78.2% in the week of 28 September to 4 October, after a 20.1% fall the previous week. The ANJL’s monitoring service recorded a jump in the number of illegal sites targeting Brazilian players in the days after the decree.
Football has also turned against the ban. On 8 October Flamengo replaced the logo of its main shirt sponsor, Betano, with the industry campaign slogan “Proibir não é proteger” (“Banning is not protecting”). The club has asked to join the case at the Supreme Court.
The ruling gives other licensees a template for similar individual claims. But the judge’s refusal to suspend the measure itself means the injunction buys Stake time rather than a way back. Unless the Supreme Court or Congress intervenes, the licences end on 25 October.
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