Sports Betting
SORARE SECURES $50M IN SERIES A ROUND LED BY BENCHMARK
Digital collectible football platform Sorare has secured $50M USD in Series A financing, in a round led by Benchmark.
Other investors included Accel and new business angels Alexis Ohanian (Reddit co-founder), Gary Vaynerchuk (Vaynermedia CEO), and football players Antoine Griezmann and Rio Ferdinand.
The new investment brings Sorare’s total funding to-date to around $60M USD, and the company says it will use the new capital to fuel growth of its community, accelerate hiring, and launch a mobile application.
Sorare aims to build “the game within the game” by offering fans the opportunity to celebrate, share, and own their football passion. Through tradable digital cards, which are non-fungible tokens (NFTs) on a blockchain, the platform enables players to genuinely own their collectibles, which can be used in its collective fantasy football experience – in which players can earn prizes.
The company is already profitable and has recorded an incredible 52% month-on-month growth rate over the past 12 months, going from €50K euro worth of cards traded on the platform in January 2020, to €3.5M euro in January 2021, across 120 countries. Since launching, over 120 football clubs have launched digital cards on Sorare, including five European Champions.
Nicolas Julia, CEO at Sorare explained: “Sorare was born from our love for football. We’re building a gaming experience fueled by passion where fans can connect with football and a global community. On Sorare, they can truly own the game. Today is a watershed moment – both for Sorare as a company and for our community – that will enable us to touch new markets and radically improve our product to become the game within the beautiful game.”
Peter Fenton, General Partner at Benchmark commented: “We’re thrilled to partner with Sorare as their lead Series A investor. The company combines the global passion for football collectibles with the excitement of real-world play in fantasy league tournaments. The founders early work in blockchain technology gave them the unique insight into a killer application for a new NFT – real players in real games creating enduring value for a digital artifact. Their explosive growth codifies the utility of these technologies in everyday life.”
AYO.NEWS says:
The emergence of NFT-based collectibles was somewhat obscured by the crypto frenzy of past years, but as we’ve argued before, probably offers the most sustainable and interesting use-case for tokenisation and blockchain technologies.
From sporting collectibles to in-game weapons, skins, vehicles and even virtual real estate and digital art, the possibilities for the new 100% virtual economy offered by NFTs are staggering – and we’ve barely scratched the surface. NFTs are going to be big beyond imagination.
iGaming
BETFRED TURNOVER HITS £995.6M AS ONLINE NEARS HALF OF GROUP REVENUE
Betfred’s latest accounts show turnover of £995.6m for the 52 weeks to 29 March 2026, with online growing to 45% of the business as retail’s share fell to 55%.
Betfred generated turnover of £995.6m in the 52 weeks to 29 March 2026, according to its latest accounts filed at Companies House, with its online business now accounting for close to half of the group’s revenue.
Retail contributed 55% of turnover in the period, down from 61% a year earlier, with online making up the remaining 45%. The shift continues a long-running rebalancing for the family-owned bookmaker, which built its business on the high street.
The group traces its roots to a single shop opened by brothers Fred and Peter Done in Salford in 1967, and it remains privately controlled by the Done family. It grew into one of the largest retail estates in British betting, adding the Tote in 2011, and has since built out its online sportsbook and casino to compete with the listed groups that dominate UK digital betting.
A change of year-end
The headline numbers are not directly comparable with the prior set of accounts. Betfred moved its year-end from September to March, so the comparative period covers 78 weeks to 30 March 2025. On a like-for-like 12-month basis, group turnover rose by £23.3m, according to the filing as reported by the trade press. Management attributed part of the growth to higher marketing spend aimed at increasing market share and attracting new customers.
Gross profit for the year came in at £719.9m. Operating profit was £74.1m after a one-off £4.6m charge for aborted acquisition costs, and EBITDA was £140.6m. Profit after tax was £39.6m, as reported by SBC News.
Exceptional charges totalled £7.1m, including the aborted deal and £801,000 of closure costs for a foreign subsidiary linked to the US business the group wound down in 2023-24. Betfred had earlier sold its Spanish online business, booking a £1.6m profit on the disposal.
Costs and headcount
Employee costs rose by £19.2m on a like-for-like basis, driven largely by minimum wage increases. Employee numbers edged down to 7,795 from 7,872. The group’s tax charge fell to £24.4m from £59.8m in the longer prior period.
Betfred again declined to provide a geographical breakdown of earnings, with directors stating that doing so would be “severely prejudicial to the interests of the group”.
Tax pressure ahead
The accounts close just before the rise in Remote Gaming Duty to 40%, which took effect in April 2026, so the hit to the online business is not yet reflected in the numbers. The remote betting rate of General Betting Duty is due to rise in April 2027.
The bigger risk for Betfred sits in its shops. Founder Fred Done has been one of the most vocal opponents of a proposed doubling of Machine Games Duty, telling the Financial Times that such a rise would lead the business to close 495 shops within a year, costing 2,575 jobs. In August, Betfred said it was consulting on the possible closure of up to 132 UK shops as part of its response to the tax changes already announced.
The Betting and Gaming Council has warned this week that raising MGD to 40% could cost up to 16,000 jobs across the sector. With retail still producing the majority of Betfred’s turnover, the outcome of the Budget will weigh heavily on whether the online shift accelerates by choice or by force.
Sports Betting
KALSHI’S TRIBAL PREDICTION APPS DEEPEN OKLAHOMA GAMING COMPACT RIFT
Four tribes have launched prediction market apps built on Kalshi’s exchange, opening a split in Indian country as Oklahoma’s tribal gaming association warns prediction markets undermine state compacts.
Four Native American tribes have launched their own prediction market apps built on Kalshi’s federally regulated exchange, a move that has opened a visible split in Indian country as tribal gaming groups in Oklahoma step up their opposition to the products.
The apps, announced on 7 October, are PokkeTrades from the Alabama-Quassarte Tribal Town in Wetumka, Oklahoma; Sovereign Edge from the Kletsel Economic Development Authority, the economic arm of California’s Kletsel Dehe Wintun Nation; Greenville from the Greenville Rancheria in California; and AIR Markets from the Alturas Indian Rancheria in northern California.
How the model works
According to Kalshi’s announcement, each tribe owns its app and controls the brand, marketing and customer relationship. Kalshi runs the exchange underneath, handling order matching, clearing, custody of funds and market surveillance, and all four apps draw on its shared national pool of liquidity.
The first tribal prediction app, the Tunica-Biloxi Tribe of Louisiana’s SaltTrade Derivatives, went live in September.
Supporters frame the launches as a route into the gaming economy for small or landlocked tribes. The Alabama-Quassarte Tribal Town has fewer than 800 members and sits within the Muscogee Nation’s reservation boundaries, which prevents it from operating its own casino. “Sovereignty cannot mean protecting opportunity for the haves while closing the door on the have-nots,” said Michael Stopp, the tribe’s vice president of economic development.
That argument draws on the uneven distribution of tribal gaming revenue. National Indian Gaming Commission data show tribal gaming generated more than $46bn in 2025, but around 9% of operations account for 56% of that revenue.
Oklahoma’s compact tribes push back
The launches have landed badly with Oklahoma’s established gaming tribes. The Oklahoma Indian Gaming Association (OIGA), which represents 25 member tribes, has argued that sports prediction markets amount to illegal Class III gaming on tribal lands and undermine the exclusivity tribes pay for under their state compacts. Those exclusivity fees generated more than $221m for the state in the 2025 budget year, according to local public radio reporting.
Responding to the Kalshi partnership, OIGA said none of the tribes involved is a member, and that it remains committed to working with the Oklahoma legislature on new forms of Class III gaming that do not violate the compacts. Oklahoma has no legal sports betting: the most recent bill failed 27-21 in the state Senate in April.
Oklahoma Attorney General Gentner Drummond has already sided against the platforms, joining other state attorneys general in a filing with the Commodity Futures Trading Commission (CFTC) that described Kalshi’s sports contracts as gambling.
Litigation and federal rules
Elsewhere, tribes are fighting Kalshi in court. Blue Lake Rancheria in California, the Ho-Chunk Nation in Wisconsin and the Mescalero Apache Tribe in New Mexico are among those alleging that its sports event contracts breach the gaming rights guaranteed by the Indian Gaming Regulatory Act of 1988. Kalshi maintains that it operates a federally regulated financial exchange and that federal law pre-empts state gaming restrictions.
The tribal deals give Kalshi a new line of argument in that fight: that tribes can be owners of prediction markets rather than only their opponents. Whether that holds will depend on the courts, the US Supreme Court petitions now pending over state authority, and the CFTC’s proposed rulemaking on event contracts. For Oklahoma, the immediate effect is a sharper divide between compact tribes defending exclusivity and smaller nations looking for a way in.
Sports Betting
CFTC MOVES TO DEFINE EVENT CONTRACTS AS SWAPS, CARVES OUT SPORTSBOOKS
The CFTC has proposed classifying sports and other event contracts as swaps while an interim final rule excludes state-licensed sportsbooks, casino games and lotteries from federal oversight.
The Commodity Futures Trading Commission (CFTC) has proposed writing sports, political and other event contracts into the federal definition of a swap. In a separate interim final rule it has excluded state-licensed sportsbooks, casino games and lotteries from that definition. The two moves are the agency’s clearest attempt yet to settle the jurisdictional fight over prediction markets.
Both measures were announced on 9 October. The notice of proposed rulemaking would add “event contracts, including those based on sports-, politics-, cultural, and weather-related events” to the list of products that count as swaps under the Commodity Exchange Act. Swaps fall within the CFTC’s exclusive jurisdiction. The interim final rule takes effect as soon as it is published in the Federal Register. It says casino-style gambling products offered under a state or tribal licence, and not traded on an exchange, are not swaps.
“These products are commodity derivatives squarely within the CFTC’s regulatory remit under the Commodity Exchange Act and are within the agency’s exclusive jurisdiction,” CFTC chairman Michael Selig said of event contracts. “Casino-style gambling products are not derivatives,” he said in the announcement of the interim rule.
Answering the states’ main argument
The interim rule takes on the central argument of New Jersey and its supporters in Flaherty v. KalshiEX, the case now pending before the US Supreme Court. That argument is that treating Kalshi’s sports contracts as swaps would bring every sports bet in the country under federal control. The rule quotes New Jersey’s petition and the brief filed on 7 October by Ohio, 38 other states and the District of Columbia, which warned that the CFTC would become “a national gambling czar”.
Under the rule, a product falls outside the swap definition if it is offered by a state- or tribal-licensed operator within that licence and is not traded on an exchange or other multilateral market. Sports wagers accepted by a licensed sportsbook, table games, slots and other electronic gaming devices, bingo, pool betting, lotteries and raffles are all named. The CFTC says the difference lies in tradability, central clearing, market-set rather than house-set prices, and exchange rules that stop a designated contract market (DCM) from banning winning customers the way a sportsbook can.
The agency skipped advance public comment on the interim rule, citing the split between federal appeals courts and state enforcement actions that it said threatened to “wreak havoc” on DCMs nationwide.
A split in the courts
The proposed rule points to “widespread confusion and disuniformity” in the courts. The Third Circuit held in April that Kalshi’s sports contracts are swaps. The Ninth Circuit ruled the opposite way in Nevada on 28 August, and the Sixth Circuit followed on 25 September. The proposal also lists state measures against prediction markets, including a criminal ban in Minnesota, criminal charges in Arizona and geofencing orders in Michigan, Washington and Nevada.
According to the proposal, event contracts on DCMs averaged about $1.5bn in monthly volume in August, of which about $1.2bn was tied to sports. More than 15 DCM applications have been pending since 2025. Neither rule includes age limits, advertising rules or integrity provisions such as the prohibited-market list the NFL asked for in its Supreme Court brief on 8 October. The proposal’s cost-benefit section acknowledges that retail traders could be harmed, citing features “associated with addictive potential” such as near misses and loss-chasing.
Built for the courtroom
Analysts read the timing as legal positioning. Jaret Seiberg of TD Cowen told CoinDesk the interim rule was “designed to improve the agency’s position in court”. He added that whether it would work was “a different question”. Since the Supreme Court’s 2024 ruling in Loper Bright, courts no longer defer to agencies’ readings of the statutes they administer, so judges will decide for themselves what counts as a swap.
Comments on the proposal will be open for 30 days after it is published in the Federal Register, which had not happened as of 12 October. Kalshi’s response to New Jersey’s Supreme Court petition is due on 9 November. The court is not expected to decide whether to take the case before December.
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