Sports Betting
ANJ: FRENCH SPORTS BETTING STAKES HIT €11.5BN, RISKY PLAYERS DOMINATE NICHES
France’s online sports betting stakes rose 12% to €11.5bn in 2025, the ANJ said, while excessive gamblers account for more than 80% of stakes on some obscure football leagues and in-play period markets.
France’s online sports betting market took €11.5bn in stakes in 2025, up 12.0% year on year, according to a new note from the Autorité nationale des jeux (ANJ), which also found that obscure football leagues and in-play period markets are dominated by players its systems flag as excessive gamblers.
The regulator’s 18-page study, published on 12 October, puts exact stakes at €11,517m and gross gaming revenue (GGR) at €1,766m, up 10.4%. The growth came in a year with no major international tournament, after 2024 had benefited from football’s European Championship.
The segment counted 5.27 million active player accounts, up 7.9%, belonging to 3.65 million unique players, up 8.6%. Because stakes grew faster than the player base, average annual spend per bettor reached €3,159, compared with €2,512 in 2020, a 25% rise the ANJ said “may reflect an intensification of practices”. Operators paid out €180m in bonuses, equal to 1.6% of stakes, with 80% going on retention rather than acquisition.
Football and tennis drive growth
Football accounted for €6,320m of stakes, or 54.9% of the market, up 10.2%, and generated €1,052m of GGR. The ANJ said the headline figure understates underlying demand: stripping out the €438m wagered on Euro 2024, football growth would reach at most 19%. The new FIFA Club World Cup filled part of the gap, drawing €248m across 63 matches.
The expanded UEFA Champions League became football’s biggest betting competition at €829m, up 48.6%, ahead of Ligue 1 (€603m), LaLiga (€453m) and the Premier League (€428m). The calendar-year match count rose from 137 to 189, and the regulator attributed three quarters of the stake growth to the extra fixtures, suggesting that “more abundant supply generates additional demand”. The year’s most-bet match was the Champions League final between PSG and Inter Milan, at €38.2m.
Tennis took €2,652m (23.0% of stakes), up 16.0%, with women’s events making up around 40% of tennis wagers. Basketball reached €1,018m, of which the NBA held 54%. Among smaller sports, table tennis stakes rose 47% to €152m, which the ANJ flagged given heightened international integrity concerns around the discipline, while operators lost €9m on MMA, largely around UFC Paris.
The regulator also noted that operators steer their payout rates close to France’s 85% annual cap. The market return-to-player rate hit 94.5% in September 2025 after favourable results for bettors, pushing the cumulative figure above the cap, before falling to 74.2% in November. The ANJ said this “seems to reflect an adjustment of odds at year-end” and that individual compliance is checked separately.
Niche leagues and in-play markets
The note’s sharpest finding concerns the long tail of the football offer. Some 93 secondary competitions, each worth under 2% of football stakes, together account for 37% of the total, or €2.3bn. They are played far more in-play (48%, against 26% for the Champions League), and South American, Asian and Oceanian leagues create a near-continuous 24-hour live offer worth about €900m a year outside European time slots.
Using its excessive-gambling detection algorithm, which sorts players into recreational, moderate-risk, excessive and manifestly excessive profiles, the ANJ analysed football stakes in the first half of 2026. Players classed as excessive or manifestly excessive generated more than 80% of stakes on the Brazilian, Saudi, Japanese and Australian leagues. By contrast, recreational players provided around 35% of World Cup 2026 stakes, rising to 50% including moderate-risk players.
A similar pattern appeared by market type in the second quarter of 2026. Outright bets such as a tournament winner drew the highest recreational share (33% in football, 36% in tennis), while bets on a period of play (half, quarter, set or game) took 80% to 89% of their stakes from excessive or manifestly excessive players, depending on the sport.
The ANJ cautioned that these competitions do not in themselves carry greater addictive potential, since they form a small part of those players’ overall activity and mainly reflect a lack of recreational interest. It nonetheless concluded that the finding “could argue for better integration of player protection” into the rules on authorised betting events, a list set by the ANJ’s board.
That points to a possible tightening of the French betting catalogue for licensees such as FDJ United, Betclic, Winamax and Unibet. Any move to remove obscure leagues or restrict period-of-play markets would fall to the ANJ college, which is now chaired by Pascal Chèvremont, and would weigh on the in-play volume that underpins much of the market’s recent growth.
iGaming
BETMGM Q3 REVENUE RISES 7% AS ADJUSTED EBITDA MORE THAN DOUBLES
BetMGM grew Q3 2026 net revenue 7% to $710m and more than doubled Adjusted EBITDA to $86m, but still expects to finish 2026 at the lower end of guidance as prediction markets squeeze US sports betting.
BetMGM, the US online sports betting and iGaming joint venture of MGM Resorts International and Entain, grew net revenue by 7% to $710m in the third quarter of 2026 and more than doubled Adjusted EBITDA, according to a business update published on 13 October. The company reiterated its full-year guidance but again said it expects to finish towards the lower end of both ranges.
Adjusted EBITDA rose 112% to $86m, from $41m in the third quarter of 2025, while contribution increased 32% to $175m. The company described the period as a strong quarter in which disciplined execution continued to drive profitable growth.
iGaming carries the business
iGaming net revenue rose 6% year on year to $483m, roughly two thirds of the group total. Online sports net revenue grew 7% to $216m on handle of $3.24bn, up 3%, with the company citing a World Cup engagement boost and an upgraded sportsbook ahead of the NFL season. Retail and other revenue was flat at $11m.
Average monthly active players fell 3% to 878,000, from 902,000 a year earlier, meaning growth came from higher spend per player rather than a larger customer base. BetMGM put its share of gross gaming revenue across its active markets at around 14%, made up of about 20% in iGaming and 8% in online sports.
For the first nine months of 2026, net revenue rose 5% to $2.12bn and Adjusted EBITDA climbed 24% to $185m. iGaming revenue for the period was up 8% at $1.45bn, while online sports increased 4% to $647m.
The joint venture returned $68m in cash to its parents during the quarter, comprising $18m in parent fees and $50m in distributions to Entain and MGM Resorts. Capital expenditure was $4m in the quarter and $26m year to date.
Among operational highlights, BetMGM pointed to its multi-product launch in Alberta, where it said per-player metrics were trending above those it recorded at launch in Ontario. It also said new Game of Thrones titles, rolled out across the US, Ontario and Alberta, had been its most successful game franchise launch, and that a refresh of the Borgata brand had lifted average daily actives by 28%.
Guidance and prediction markets
BetMGM kept its 2026 guidance of $2.9bn to $3.1bn in net revenue and $300m to $350m in Adjusted EBITDA, and said it remained on track to land towards the lower end of both. The revenue range had already been cut from $3.1bn to $3.2bn when the company reported its first quarter in April. The company said it remains confident of reaching $500m in Adjusted EBITDA in the coming years.
The cautious outlook reflects pressure from federally regulated prediction markets, which have been spending heavily to acquire sports customers in the US. On the earnings call, chief executive Adam Greenblatt said the competitive environment remained intense and that BetMGM had narrowed its marketing to iGaming, multi-product states and higher-value players, pulling back acquisition spend in sportsbook-only markets. According to reports of the call, he said the company had meaningfully reduced direct online sportsbook acquisition spending over several quarters while holding its 8% share of sports GGR.
Greenblatt said he expects the competitive pressure to last until at least mid-2027, and that he hopes the US Supreme Court will settle whether states can regulate sports event contracts during its 2026-27 term. The court has not yet decided whether to hear the dispute, although the NFL and the American Gaming Association are among the parties urging it to do so. Greenblatt noted that most lower-court cases have gone in favour of states, attorneys general and tribes.
“I think the key test is whether this was the intent of Congress, and I think that that will be shown to not be the case,” Greenblatt told analysts.
He also played down a recent Commodity Futures Trading Commission proposal to exclude casino-style event contracts from the definition of a swap, arguing that the regulator could reverse the change as easily as it made it, and that the risk to BetMGM’s iGaming business had not gone away.
What comes next
The figures are unaudited and have not been reviewed by the company’s independent accountants. Entain is due to report its own third-quarter trading on 15 October, with MGM Resorts following on 28 October. With iGaming now generating most of its revenue and contribution, BetMGM’s results are increasingly tied to the small number of states that permit online casino, while its sports business waits on a Supreme Court decision that may not arrive before mid-2027.
iGaming
BETFRED TURNOVER HITS £995.6M AS ONLINE NEARS HALF OF GROUP REVENUE
Betfred’s latest accounts show turnover of £995.6m for the 52 weeks to 29 March 2026, with online growing to 45% of the business as retail’s share fell to 55%.
Betfred generated turnover of £995.6m in the 52 weeks to 29 March 2026, according to its latest accounts filed at Companies House, with its online business now accounting for close to half of the group’s revenue.
Retail contributed 55% of turnover in the period, down from 61% a year earlier, with online making up the remaining 45%. The shift continues a long-running rebalancing for the family-owned bookmaker, which built its business on the high street.
The group traces its roots to a single shop opened by brothers Fred and Peter Done in Salford in 1967, and it remains privately controlled by the Done family. It grew into one of the largest retail estates in British betting, adding the Tote in 2011, and has since built out its online sportsbook and casino to compete with the listed groups that dominate UK digital betting.
A change of year-end
The headline numbers are not directly comparable with the prior set of accounts. Betfred moved its year-end from September to March, so the comparative period covers 78 weeks to 30 March 2025. On a like-for-like 12-month basis, group turnover rose by £23.3m, according to the filing as reported by the trade press. Management attributed part of the growth to higher marketing spend aimed at increasing market share and attracting new customers.
Gross profit for the year came in at £719.9m. Operating profit was £74.1m after a one-off £4.6m charge for aborted acquisition costs, and EBITDA was £140.6m. Profit after tax was £39.6m, as reported by SBC News.
Exceptional charges totalled £7.1m, including the aborted deal and £801,000 of closure costs for a foreign subsidiary linked to the US business the group wound down in 2023-24. Betfred had earlier sold its Spanish online business, booking a £1.6m profit on the disposal.
Costs and headcount
Employee costs rose by £19.2m on a like-for-like basis, driven largely by minimum wage increases. Employee numbers edged down to 7,795 from 7,872. The group’s tax charge fell to £24.4m from £59.8m in the longer prior period.
Betfred again declined to provide a geographical breakdown of earnings, with directors stating that doing so would be “severely prejudicial to the interests of the group”.
Tax pressure ahead
The accounts close just before the rise in Remote Gaming Duty to 40%, which took effect in April 2026, so the hit to the online business is not yet reflected in the numbers. The remote betting rate of General Betting Duty is due to rise in April 2027.
The bigger risk for Betfred sits in its shops. Founder Fred Done has been one of the most vocal opponents of a proposed doubling of Machine Games Duty, telling the Financial Times that such a rise would lead the business to close 495 shops within a year, costing 2,575 jobs. In August, Betfred said it was consulting on the possible closure of up to 132 UK shops as part of its response to the tax changes already announced.
The Betting and Gaming Council has warned this week that raising MGD to 40% could cost up to 16,000 jobs across the sector. With retail still producing the majority of Betfred’s turnover, the outcome of the Budget will weigh heavily on whether the online shift accelerates by choice or by force.
Sports Betting
KALSHI’S TRIBAL PREDICTION APPS DEEPEN OKLAHOMA GAMING COMPACT RIFT
Four tribes have launched prediction market apps built on Kalshi’s exchange, opening a split in Indian country as Oklahoma’s tribal gaming association warns prediction markets undermine state compacts.
Four Native American tribes have launched their own prediction market apps built on Kalshi’s federally regulated exchange, a move that has opened a visible split in Indian country as tribal gaming groups in Oklahoma step up their opposition to the products.
The apps, announced on 7 October, are PokkeTrades from the Alabama-Quassarte Tribal Town in Wetumka, Oklahoma; Sovereign Edge from the Kletsel Economic Development Authority, the economic arm of California’s Kletsel Dehe Wintun Nation; Greenville from the Greenville Rancheria in California; and AIR Markets from the Alturas Indian Rancheria in northern California.
How the model works
According to Kalshi’s announcement, each tribe owns its app and controls the brand, marketing and customer relationship. Kalshi runs the exchange underneath, handling order matching, clearing, custody of funds and market surveillance, and all four apps draw on its shared national pool of liquidity.
The first tribal prediction app, the Tunica-Biloxi Tribe of Louisiana’s SaltTrade Derivatives, went live in September.
Supporters frame the launches as a route into the gaming economy for small or landlocked tribes. The Alabama-Quassarte Tribal Town has fewer than 800 members and sits within the Muscogee Nation’s reservation boundaries, which prevents it from operating its own casino. “Sovereignty cannot mean protecting opportunity for the haves while closing the door on the have-nots,” said Michael Stopp, the tribe’s vice president of economic development.
That argument draws on the uneven distribution of tribal gaming revenue. National Indian Gaming Commission data show tribal gaming generated more than $46bn in 2025, but around 9% of operations account for 56% of that revenue.
Oklahoma’s compact tribes push back
The launches have landed badly with Oklahoma’s established gaming tribes. The Oklahoma Indian Gaming Association (OIGA), which represents 25 member tribes, has argued that sports prediction markets amount to illegal Class III gaming on tribal lands and undermine the exclusivity tribes pay for under their state compacts. Those exclusivity fees generated more than $221m for the state in the 2025 budget year, according to local public radio reporting.
Responding to the Kalshi partnership, OIGA said none of the tribes involved is a member, and that it remains committed to working with the Oklahoma legislature on new forms of Class III gaming that do not violate the compacts. Oklahoma has no legal sports betting: the most recent bill failed 27-21 in the state Senate in April.
Oklahoma Attorney General Gentner Drummond has already sided against the platforms, joining other state attorneys general in a filing with the Commodity Futures Trading Commission (CFTC) that described Kalshi’s sports contracts as gambling.
Litigation and federal rules
Elsewhere, tribes are fighting Kalshi in court. Blue Lake Rancheria in California, the Ho-Chunk Nation in Wisconsin and the Mescalero Apache Tribe in New Mexico are among those alleging that its sports event contracts breach the gaming rights guaranteed by the Indian Gaming Regulatory Act of 1988. Kalshi maintains that it operates a federally regulated financial exchange and that federal law pre-empts state gaming restrictions.
The tribal deals give Kalshi a new line of argument in that fight: that tribes can be owners of prediction markets rather than only their opponents. Whether that holds will depend on the courts, the US Supreme Court petitions now pending over state authority, and the CFTC’s proposed rulemaking on event contracts. For Oklahoma, the immediate effect is a sharper divide between compact tribes defending exclusivity and smaller nations looking for a way in.
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